Growth Marketing Lead: Demand Gen & Pipeline Optimization

Remote; San Francisco (CA); Remote; USD 120,000 - 190,000; Full time

Job summary

Xpansiv is seeking a Senior Manager of Demand Generation & Growth Marketing to build, run, and optimize demand programs that drive qualified pipeline across our business. The role combines strategy with hands-on execution across key digital channels, owning inbound demand generation, performance marketing, and funnel optimization.

The ideal candidate is a hands-on builder who pairs strategic thinking with strong execution, runs paid media in-house before scaling with external partners, and

Qualifications

• 7+ years of experience in B2B demand generation, growth marketing, digital marketing, or a related field.
• Proven track record of generating measurable pipeline and revenue growth.
• Experience managing integrated demand generation programs across multiple channels.
• Hands-on experience managing and building campaigns in LinkedIn Campaign Manager and Google Ads.
• Strong understanding of lead progression and account progression metrics, attribution, conversion optimization and marketing analytics.
• Experience partnering closely with sales organizations.
• Project management and stakeholder management skills.
• Experience with Marketing Automation Platforms (Pardot/Salesforce Account Engagement preferred).
• Comfortable using AI as a core productivity and growth tool in daily work.

Responsibilities

• Develop and execute demand generation activations aligned to company growth objectives.
• Oversee marketing-sourced and -influenced pipeline targets across multiple business lines.
• Build cohesive customer journeys that drive awareness, engagement, lead generation, and pipeline creation.
• Partner with Sales and Business Unit teams to align marketing investments to business priorities.
• Own inbound demand generation strategy and execution.
• Develop and optimize programs across paid, organic, partner, event, and lifecycle channels.
• Identify opportunities to increase website traffic, engagement, and conversion rates.
• Build scalable acquisition and nurture programs that move prospects through the funnel.
• Own and directly run paid search, paid social, display, retargeting, and other digital acquisition channels, executed hands-on in-house today, and directed through external agencies as paid volume scales beyond internal capacity.
• Optimize media investment to maximize pipeline and revenue impact.
• Lead testing and experimentation across targeting, messaging, creative, landing pages, and offers.
• Manage agency and vendor relationships where applicable.
• Drive continuous improvement of the buyer journey.
• Optimize landing pages, forms, calls-to-action, nurture programs, and website experiences.
• Identify bottlenecks and opportunities across the customer acquisition process.
• Build and maintain reporting frameworks that connect marketing programs to pipeline and revenue.
• Monitor funnel performance and key conversion metrics.
• Provide regular insights and recommendations to marketing leadership.
• Drive a culture of testing, optimization, and data‑driven decision making.

Skills

B2B demand generation

Growth marketing

Digital marketing

Marketing analytics

Campaign management

Sales alignment

Project management

AI in marketing

Tools

LinkedIn Campaign Manager

Google Ads

Job description

Xpansiv is seeking a Senior Manager of Demand Generation & Growth Marketing to build, run, and optimize demand programs that drive qualified pipeline across our business. The role combines strategy with hands-on execution across key digital channels, owning inbound demand generation, performance marketing, and funnel optimization.

The ideal candidate is a hands-on builder who pairs strategic thinking with strong execution, runs paid media in-house before scaling with external partners, and