Growth Marketing Specialist - Card Program Acquisition

AppCard, Inc.; New York (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Stock options

Flexible working arrangements

Health insurance

Dental coverage

Vision coverage

Life insurance

401(k)

Paid holidays

Vacation and sick leave

FSA/HSA options

Commuter benefits

Job summary

AppCard in New York is seeking a hands-on marketer to execute campaigns for our credit card program. You will partner with the Chief Growth Officer to launch, test, and optimize campaigns that acquire cardholders and drive activation and ongoing usage.

The role emphasizes rapid learning, strong execution, and the ability to work with merchants to deploy assets across websites, social media, and apps. Prior card/banking experience is not required.

Qualifications

• 2–4 years of experience in digital, growth, lifecycle, or performance marketing.
• Experience launching campaigns in at least one channel (email, paid media, SMS, lifecycle).
• Strong writing skills with ability to adapt templates and assets using Canva or similar tools.
• Excellent organization and attention to detail; able to manage multiple campaigns and deadlines.

Responsibilities

• Help merchants launch and promote their cards, coordinating training and assets.
• Build and run acquisition campaigns across email, SMS, paid search, and display advertising.
• Implement lifecycle emails and onboarding campaigns; measure results and iterate.
• Analyze conversion funnel with A/B tests and reports using GA/UTM data.

Skills

Digital marketing

Growth marketing

Lifecycle marketing

Performance marketing

Consumer marketing

Education

Bachelor's degree

Tools

Google Analytics

Canva

Job description

AppCard in New York is seeking a hands-on marketer to execute campaigns for our credit card program. You will partner with the Chief Growth Officer to launch, test, and optimize campaigns that acquire cardholders and drive activation and ongoing usage.

The role emphasizes rapid learning, strong execution, and the ability to work with merchants to deploy assets across websites, social media, and apps. Prior card/banking experience is not required.