Growth Marketing & Social Creative Lead

hoop; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Hoop is seeking an inaugural Performance Marketing & Social Creative Lead in New York to drive growth. You will help build Hoop's marketing playbook, own customer acquisition across key social platforms, and partner directly with the founder to uncover what messaging resonates and which channels deserve investment.

Responsibilities include developing platform-native creative concepts, producing briefs and assets, and running structured experiments to rapidly learn what works and scale successful

Qualifications

• 2-5 years of experience in growth marketing, performance marketing, influencer marketing, creative strategy, or another consumer marketing role where you’ve owned campaigns from idea through execution.
• Excellent creative judgment with the ability to develop platform-native creative concepts—not just critique existing ones.
• Exceptional curiosity about consumer behavior, internet culture, and social platforms.
• Experience working with creators or UGC production, including sourcing creators and writing creative briefs.
• Analytical mindset with the ability to design thoughtful experiments and translate data into clear recommendations.
• Strong project management skills with the ability to manage multiple experiments simultaneously.

Responsibilities

• Build Hoop's customer acquisition playbook - Work directly with the founder to figure out who Hoop's customer is, what messages resonate, and how we acquire them.
• Find the next winning ideas - Study consumer behavior, platform trends, competitor content, and emerging creative formats across Instagram, Pinterest, TikTok, and beyond.
• Turn ideas into platform-native creative - Develop creative concepts, moodboards, storyboards, creator briefs, and first-pass assets.
• Design and run structured growth experiments - Run structured experiments across creative, messaging, audiences, and channels.
• Turn results into decisions - Analyze campaign performance and translate learnings into clear recommendations.

Skills

Growth marketing

Performance marketing

Creative strategy

Campaign management

Analytics

Tools

Canva

Figma

CapCut

Job description

Hoop is seeking an inaugural Performance Marketing & Social Creative Lead in New York to drive growth. You will help build Hoop's marketing playbook, own customer acquisition across key social platforms, and partner directly with the founder to uncover what messaging resonates and which channels deserve investment.

Responsibilities include developing platform-native creative concepts, producing briefs and assets, and running structured experiments to rapidly learn what works and scale successful