Growth Marketing Operations Lead (B2B SaaS)

Global Payments; Cincinnati (OH); On-site; USD 120,000 - 150,000; Full time

Job summary

Global Payments Inc. is seeking a Senior Marketing Operations - Growth & Acquisition to drive end-to-end acquisition programs in a complex B2B2x environment.

You will lead data-driven campaigns, optimize lead flow, and partner with analytics, creative, and sales teams to ensure alignment across the funnel. The role demands 7+ years in marketing operations, an MBA (preferred), and deep experience with marketing automation platforms.

Qualifications

• 7+ years of experience in marketing operations, demand generation, or growth marketing within a B2B or B2B2x SaaS environment.
• MBA preferred; bachelor’s degree in marketing, business, or a related field required.
• Proficiency in HubSpot and Marketo, including campaign automation, lead scoring, workflow configuration, nurture program development, and CRM integration.

Responsibilities

• Own end-to-end operational execution of acquisition marketing programs within a complex B2B2x sales model.
• Plan, deliver, and optimize campaigns through the marketing automation system.
• Manage data integrity, lead flow, and attribution frameworks across multi-stakeholder environments.
• Build and manage nurture programs and lead scoring models to prioritize high-intent prospects for sales handoff.
• Configure automated workflows and tracking to support campaign logic and KPI targeting.

Skills

Campaign automation

Lead scoring

Workflow configuration

Nurture programs

CRM integration

Cross-functional collaboration

Data-driven optimization

Education

MBA

Bachelor's degree in marketing or business

Tools

HubSpot

Marketo

Job description

Global Payments Inc. is seeking a Senior Marketing Operations - Growth & Acquisition to drive end-to-end acquisition programs in a complex B2B2x environment.

You will lead data-driven campaigns, optimize lead flow, and partner with analytics, creative, and sales teams to ensure alignment across the funnel. The role demands 7+ years in marketing operations, an MBA (preferred), and deep experience with marketing automation platforms.