Growth Marketing Manager — Wealth & Audience Insights

Planning Alternatives; Birmingham (MI); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid time off

Job summary

Planning Alternatives is seeking a Marketing & Growth Manager who will own systems, audience intelligence, and follow-up that turn visibility into qualified client relationships. You’ll work under the executive team to execute the growth strategy, focusing on segments and opportunities discovered in data.

You’ll drive audience segmentation, nurture programs, and operational excellence across marketing channels, with a strong emphasis on HubSpot, Monday.com, and CMS workflows.

Qualifications

• 4–7 years in growth marketing, marketing operations, lifecycle marketing, or digital marketing.
• Hands-on HubSpot expertise: segmentation, workflows, lifecycle stages, CMS, email, and reporting.
• Ability to analyze audience data to extract commercially useful insights.
• Experience with event-driven and seminar marketing or thought leadership platforms.

Responsibilities

• Develop deep audience profiles and segmentations for targeted campaigns.
• Design and execute follow-up sequences and nurture programs across channels.
• OwnHubSpot as the lead engine for data, workflows, and reporting; manage CMS and website.
• Coordinate calendars, budgets, and content across email, social, website, and events.
• Build dashboards showing growth drivers by content, channel, campaign, and audience.

Skills

Growth marketing

HubSpot

Analytics

Segmentation

Project management

CRM

Content marketing

Tools

HubSpot

Monday.com

CMS

Canva

Job description

Planning Alternatives is seeking a Marketing & Growth Manager who will own systems, audience intelligence, and follow-up that turn visibility into qualified client relationships. You’ll work under the executive team to execute the growth strategy, focusing on segments and opportunities discovered in data.

You’ll drive audience segmentation, nurture programs, and operational excellence across marketing channels, with a strong emphasis on HubSpot, Monday.com, and CMS workflows.