Growth Marketing Manager – Subscriptions & Partnerships

National Restaurant Association; Chicago (IL); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

401(k) with matching

Tuition assistance

Career development benefits

Job summary

The National Restaurant Association in Chicago is seeking an experienced Product and Growth Marketing Manager to lead marketing strategies across our Subscription Services, Partner Solutions, and Workforce Development initiatives.

You will drive subscriber growth, customer engagement, and revenue through integrated campaigns, lifecycle optimization, and cross-functional collaboration with Product Management, Enterprise Marketing, Workforce Development, and external partners.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5–10 years of experience in product marketing, growth marketing, lifecycle marketing, and/or subscription services.
• Desirable familiarity with Education, Training, and Certification industries.
• Proven ability to grow subscription or SaaS businesses via lifecycle strategies.
• Experience developing go-to-market plans and cross-channel campaigns.
• Strong analytical, communication, and project management skills.

Responsibilities

• Develop and execute go-to-market strategies for RestaurantOwner.com products, services, and enhancements.
• Define positioning, messaging, value propositions, and competitive differentiation.
• Partner with Product Management to drive product launches, adoption, engagement, and retention.
• Support customer segmentation, pricing, packaging, promotional, upsell, and cross-sell initiatives.
• Lead onboarding, engagement, retention, renewal, and win-back programs.
• Develop and optimize automated customer journeys across digital channels.

Skills

Product marketing

Growth marketing

Lifecycle marketing

Demand generation

Cross-functional collaboration

Data-driven

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

GA4

Pendo

Keap

Marketo

Job description

The National Restaurant Association in Chicago is seeking an experienced Product and Growth Marketing Manager to lead marketing strategies across our Subscription Services, Partner Solutions, and Workforce Development initiatives.

You will drive subscriber growth, customer engagement, and revenue through integrated campaigns, lifecycle optimization, and cross-functional collaboration with Product Management, Enterprise Marketing, Workforce Development, and external partners.