Product and Growth Marketing Manager

National Restaurant Association; Chicago (IL); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

401(k) with matching

Tuition assistance

Career development benefits

Job summary

The National Restaurant Association in Chicago is seeking an experienced Product and Growth Marketing Manager to lead marketing strategies across our Subscription Services, Partner Solutions, and Workforce Development initiatives.

You will drive subscriber growth, customer engagement, and revenue through integrated campaigns, lifecycle optimization, and cross-functional collaboration with Product Management, Enterprise Marketing, Workforce Development, and external partners.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5–10 years of experience in product marketing, growth marketing, lifecycle marketing, and/or subscription services.
• Desirable familiarity with Education, Training, and Certification industries.
• Proven ability to grow subscription or SaaS businesses via lifecycle strategies.
• Experience developing go-to-market plans and cross-channel campaigns.
• Strong analytical, communication, and project management skills.

Responsibilities

• Develop and execute go-to-market strategies for RestaurantOwner.com products, services, and enhancements.
• Define positioning, messaging, value propositions, and competitive differentiation.
• Partner with Product Management to drive product launches, adoption, engagement, and retention.
• Support customer segmentation, pricing, packaging, promotional, upsell, and cross-sell initiatives.
• Lead onboarding, engagement, retention, renewal, and win-back programs.
• Develop and optimize automated customer journeys across digital channels.

Skills

Product marketing

Growth marketing

Lifecycle marketing

Demand generation

Cross-functional collaboration

Data-driven

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

GA4

Pendo

Keap

Marketo

Job description

The National Restaurant Association is proud to be part of a highly respected industry that provides hospitality, opportunity, and quality of life. Like the industry we represent, we have a dynamic, diverse, and inclusive culture grounded in trust, hospitality, collaboration, and innovation. These are the core values that inspire our work and what we seek in an experienced Product and Growth Marketing Manager who will lead marketing strategies that drive awareness, engagement, and growth across our Subscription Services, Partner Solutions, and Workforce Development initiatives.

We provide best-in-class resources and training to restaurant operators, foodservice businesses, and hoteliers worldwide. We equip our audience with innovative learning experiences utilizing a subscription-based platform, as well as offering best training to our workforce, focusing on career development and restaurant operational practices. The learning products offered by the National Restaurant Association and its family of brands, RestaurantOwner, ServSafe, ServSuccess, National Registry of Food Safety Professionals, and American Hotel and Lodging Educational Institute, have led the way in training and certifying millions of current and future hospitality workers.

As a key member of the Product and Growth Marketing team, you will lead marketing strategy, go-to-market execution, lifecycle engagement, and growth initiatives across three critical business areas:

• RestaurantOwner.com Subscription Services
• Partner Solutions Portfolio (Healthcare HQ and Strategic Partner Products)
• Workforce Development Initiatives

You will be responsible for driving subscriber growth, customer engagement, partner marketing execution, and workforce program awareness through coordinated marketing campaigns, customer communications, partner enablement, digital marketing initiatives, and cross-functional project leadership.

Working closely with Product Management, Enterprise Marketing, Workforce Development, Business Development, Customer Success, State Restaurant Associations, and external partners, you will execute integrated marketing strategies that drive awareness, adoption, engagement, retention, and revenue growth across multiple product and program portfolios.

Ideal candidates should have 5-10 years of experience in product marketing, growth marketing, subscription services, and/or product-led growth environments. This position requires a collaborative marketer who is both strategic and hands-on, with expertise in customer acquisition, lifecycle marketing, retention, and revenue growth. The successful candidate brings a strong understanding of modern marketing best practices, a data-driven mindset, and a passion for optimizing the end-to-end customer experience. Position requires a highly adaptable self-starter who thrives in a fast-paced environment.

The work you will do as part of our Product Marketing team will help drive innovative solutions and resources that help strengthen and support the industry's workforce.

We are proud to offer our team members comprehensive benefits, designed to support their financial, professional, and personal well-being. In addition to outstanding healthcare coverage (medical, dental and vision), competitive salaries, generous vacation and leave time, we offer a matching 401(k) plan, a unique collection of corporate discounts and memberships, as well as programs to support career and skills development, including learning and tuition assistance, and so much more.

Responsibilities

RestaurantOwner.com Subscription Business (50%)

Product Marketing & Subscriber Growth

• Develop and execute go-to-market strategies for RestaurantOwner.com products, services, and enhancements.
• Define positioning, messaging, value propositions, and competitive differentiation.
• Partner with Product Management to drive product launches, adoption, engagement, and retention.
• Support customer segmentation, pricing, packaging, promotional, upsell, and cross-sell initiatives.

Lifecycle Marketing & Optimization

• Lead marketing support for onboarding, engagement, retention, renewal, and win-back programs.
• Develop and optimize automated customer journeys across digital channels.
• Monitor key performance metrics including acquisition, conversion, retention, churn, and customer lifetime value to identify growth opportunities.
• Leverage customer research, feedback, and insights to improve growth and customer experience.

Partner Solutions Portfolio (30%)

• Lead marketing support for Healthcare HQ and strategic partner products, including UnitedHealthcare, Teladoc, Optum Perks, HealthMarkets, and future partner programs.
• Develop and execute integrated marketing campaigns, co-branded materials, content, webinars, and promotional assets.
• Create marketing playbooks and co-marketing resources for State Restaurant Associations and strategic partners.
• Monitor campaign performance and identify opportunities to increase partner engagement, product adoption, and growth.

Workforce Development Initiatives (20%)

• Support marketing strategies and campaigns for workforce development programs, workshops, training events, and educational initiatives.
• Assistwith program positioning, marketing strategy, campaign planning, and promotional execution.
• Develop communications, success stories, and promotional assets to increase awareness, participation, and program impact.
• Collaborate with internal and external stakeholders to expand program reach, engagement, and adoption.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field required.
• Minimum of 5-10 years of experience in product marketing, growth marketing, lifecycle marketing, demand generation, subscription services, and/or product-led growth environments.
• Familiarity with the Education, Training, and Certification industry is highly desirable.
• Demonstrated experience growing a subscription, membership, SaaS, or recurring revenue business through customer acquisition, engagement, retention, and customer lifecycle strategies.
• Experience developing go-to-market plans and executing integrated, cross-channel marketing campaigns for product, program, or service launches.
• Strong understanding of customer lifecycle marketing, conversion optimization, retention, renewal, and customer growth strategies.
• Knowledge of the Hospitality and Restaurant industry is a plus.
• Familiarity with GA4, Pendo, Keap, MemberGate, Marketo, and other marketing automation and customer engagement platforms is highly desirable.
• Strong analytical skills with the ability to leverage data and insights to drive decision-making and optimize marketing performance.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Outstanding project management capabilities, with the ability to manage multiple cross-functional initiatives simultaneously.
• Hands-on capability to develop marketing assets, including presentations, product demos, eBooks, videos, customer communications, and event or webinar content.
• Creative problem solver who can generate innovative marketing ideas and effectively partner across teams to drive execution and business outcomes.
• Experience and confidence in presenting to internal and external audiences and influencing stakeholders across multiple functions.
• Proven ability to balance strategic thinking with hands-on execution in support of business growth objectives.
• Strong analytical, project management, and communication skills.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The National Restaurant Association, National Restaurant Association Solutions, LLC, and The National Restaurant Association Educational Foundation (together, "Company") is committed to equal employment opportunity, and it is Company's policy to take affirmative action to employ and advance in employment protected veterans and individuals with disabilities.

It is our policy to recruit, hire, train, and promote persons in all job titles, and ensure that all other personnel actions are administered, without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status and disability, or other legally protected status, and we will ensure that all employment decisions are based only on valid job requirements.

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.