Lifecycle Marketing Operations Manager

Aquent; New City (NY); Hybrid; USD 84,000 - 93,000; Full time

Job summary

Aquent seeks a Lifecycle Marketing Operations Manager to join our Central Marketing Operations team. This full-time 12-month contract is hybrid in NYC (on-site Tue-Thu).

The role drives day-to-day operational workflows for multi-channel customer communications and on-device messaging to boost engagement. You will partner with strategy, product, engineering and business teams to design, test and deploy customer journeys, optimize campaigns with A/B tests, and monitor performance across global

Qualifications

• 5–7 years of lifecycle marketing experience with acquisition and engagement.
• Experience with CRM/ESP platforms (SFMC/ExactTarget, Braze, Responsys).
• Strong logical reasoning and problem-solving abilities.
• SQL experience for data-driven campaigns.
• Attention to detail and strong organizational skills.

Responsibilities

• Developing, testing, and deploying customer journeys.
• Assessing product and strategy objectives, platform capabilities and data needs.
• Collaborating with stakeholders across global, large-scale projects.
• Optimizing performance through A/B testing to drive growth.
• Monitoring campaign performance for operational integrity and issues.

Skills

Lifecycle marketing

CRM/ESP platforms

SQL

Attention to detail

Strategic thinking

Communication skills

Cross-functional collaboration

Education

Bachelor's degree

Tools

Salesforce Marketing Cloud/ExactTarget

Braze

Oracle Responsys

Job description

Job Title: Lifecycle Marketing Operations Manager

Client Location: Hybrid in NYC (Tues-Thurs onsite)

Starting: ASAP

Pay Comments: W2, weekly pay, benefits, 401k w/ match

Minimum Pay (per hour): 60.65

Maximum Pay (per hour): 67.39

Hours: Full-time

Duration: 12 months

Job Description:

*Please note, a 15 minute Logic Assessment is required prior to an interview*

The Central Marketing Operations team plays a key role in enabling on-device communications and automated messaging for our clients media products and services. The team focuses on the development and execution of in-app messaging sent to millions of users globally across multiple services. We are seeking a self-motivated and curious person who will be responsible for driving and performing the day-to-day operational workflows of Central Marketing. They will work cross-functionally with various teams including strategy, product, engineering, and business to develop and launch multi-channel customer communications for Services, ultimately driving awareness and engagement of services and products. This position will work cross-functionally to develop and execute customer notifications for acquisition and engagement initiatives. As the subject matter expert of customer journey orchestration, the ideal candidate can think strategically, implement flawlessly, and effectively collaborate in a matrix organization.

Key Qualifications:

• 5-7 years of lifecycle marketing experience building and launching acquisition and engagement initiatives
• Experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys
• High aptitude for logical reasoning and critical thinking.
• Experience in SQL.
• Exhibit high attention to detail and organization to deliver quality projects in a timely manne.
• Innovator who is proactive, thoughtful and resourceful with a willingness to tackle ambiguity and roadblocks.
• Ability to react calmly to curveballs, devise contingency plans, make judgment calls and pivot as needed under pressure in an evolving environment.
• Great teammate mentality with strong consideration for impact on partners.
• Effective communication skills in all mediums—from slack and email to presentations.

Description:

• Developing, testing, and deploying customer journeys.
• This involves assessing product and strategy objectives, platform capabilities and data needs.
• Collaborating and communicating clearly and effectively with stakeholders given the complexities of global large-scale projects, ensuring that operational plans, deliverables and risks are properly addressed and aligned.
• Optimizing performance through A/B testing to drive incremental growth and overall program improvement.
• Monitoring campaign performance for operational integrity, and identifying and communicating issues to internal teams.
• Identifying key opportunities of improvement in campaign performance, operational efficiency and processes, and product tooling.
• Building a knowledge portal of best practices and playbooks that serve as a reference and training resource.

Education:

• BA/BS preferred, or equivalent work experience.