Growth Marketing Manager II | Data-Driven, AI-Powered Campaigns

Intuit, Inc.; Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

Intuit Credit Karma in Charlotte is seeking a Marketing Manager 2 to drive growth through data-driven marketing campaigns across email, push, and in-app channels. You will design experiments, analyze results, and iterate to improve metrics like open rates, CTRs, conversions, and LTV.

Collaborating with Product, Engineering, Copy, Design and Brand, you’ll transform ideas into compelling messages and product experiences while leveraging AI to boost impact and efficiency.

Qualifications

• 3+ years of experience in growth marketing, CRM, or lifecycle marketing.
• Experience with A/B and multivariate testing, including test design, execution, and analysis.
• Strong analytical skills with the ability to synthesize data into clear insights and next steps.
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously in a fast-paced environment.
• Excellent communication and collaboration skills; proactive and confident in driving initiatives forward independently and with cross-functional teams.

Responsibilities

• Build, test, deploy, and analyze marketing campaigns across owned channels, including email, push and in-app.
• Analyze and interpret performance data to uncover insights and iterate on campaigns to improve KPIs such as open rates, click-through rates, conversion rates, and LTV.
• Design and implement A/B tests to optimize each and every component of messages prior to launch.
• Report on performance, test outcomes, and key learnings to stakeholders on a regular basis.
• Work closely with Product, Engineering, Copy, Design and Brand to transform your ideas into compelling and personalized messages and/or product experiences.
• Leverage AI to accelerate your work and impact on the business.

Skills

growth marketing

crm

lifecycle marketing

A/B testing

analytics

communication

collaboration

Tools

SQL

Looker

Tableau

Power BI

Job description

Intuit Credit Karma in Charlotte is seeking a Marketing Manager 2 to drive growth through data-driven marketing campaigns across email, push, and in-app channels. You will design experiments, analyze results, and iterate to improve metrics like open rates, CTRs, conversions, and LTV.

Collaborating with Product, Engineering, Copy, Design and Brand, you’ll transform ideas into compelling messages and product experiences while leveraging AI to boost impact and efficiency.