Growth Marketing Manager 2: AI-Driven Campaigns

Intuit, Inc.; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Intuit Credit Karma is seeking a Marketing Manager 2 to join our Charlotte office. You will lead growth marketing initiatives, craft campaigns across email, push, and in-app channels, and analyze performance to drive revenue growth and retention.

You’ll design tests, partner with Product, Engineering, Copy, Design and Brand, and leverage AI to create personalized experiences. A data-driven mindset and strong collaboration skills are essential for success.

Qualifications

• 3+ years of experience in growth marketing, CRM, or lifecycle marketing.
• Proven experience with A/B and multivariate testing, including test design, execution, and analysis.
• Strong analytical skills with the ability to synthesize data into clear insights and next steps.
• Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously in a fast-paced environment.
• Excellent communication and collaboration skills; proactive and confident in driving initiatives forward independently and with cross-functional teams.

Responsibilities

• Build, test, deploy, and analyze marketing campaigns across owned channels, including email, push and in-app.
• Analyze and interpret performance data to uncover insights and iterate on campaigns to improve KPIs such as open rates, click-through rates, conversion rates, and LTV.
• Design and implement A/B tests to optimize each and every component of messages prior to launch.
• Report on performance, test outcomes, and key learnings to stakeholders on a regular basis.
• Work closely with Product, Engineering, Copy, Design and Brand to transform your ideas into compelling and personalized messages and/or product experiences.
• Leverage AI to accelerate your work and impact on the business.

Skills

Growth marketing

A/B testing

Data analysis

Campaign management

Cross-functional collaboration

SQL

Tools

Looker

Tableau

Power BI

Job description

Intuit Credit Karma is seeking a Marketing Manager 2 to join our Charlotte office. You will lead growth marketing initiatives, craft campaigns across email, push, and in-app channels, and analyze performance to drive revenue growth and retention.

You’ll design tests, partner with Product, Engineering, Copy, Design and Brand, and leverage AI to create personalized experiences. A data-driven mindset and strong collaboration skills are essential for success.