Senior Growth Tech AdOps Lead

Intuit; Oakland (CA); On-site; USD 136,000 - 183,000; Full time

Job summary

Intuit’s Growth Technology team seeks a Senior Growth Technology Manager for AdTech to architect paid marketing signals, audiences, and pipelines that drive ROAS for Credit Karma’s paid media programs. You will own end-to-end signal integrity, attribution, and real-time incident response with partners like Google, Meta, and Snap, while shaping the tech roadmap.

You bring 6+ years building marketing tech, hands-on BigQuery pipelines, MMP/CDP expertise, and production AI tooling experience, plus

Qualifications

• 6+ years in marketing technology, growth marketing, or a related technical role with ownership of technical systems.
• Advanced SQL/Python and hands-on experience architecting audience and conversion data pipelines in BigQuery or equivalent.
• Hands-on experience with a mobile measurement platform (Kochava, Branch, AppsFlyer, or equivalent) including attribution configuration and postback mapping.
• Experience architecting audience and conversion signal delivery across ad platforms (Google Ads, Meta, TikTok, Snap) and a CDP (Segment or equivalent).
• Shipped production AI or agentic automation tooling with requirements driven from ambiguous problems.
• Hands-on Google Tag Manager (client- & server-side) and container governance.
• Structured marketing experiments (test/control, budget parity) that led to real scaling decisions.
• Experience managing or influencing >$500M/year in paid media spend across platforms with ROAS optimization.

Responsibilities

• Signal & Audience Strategy: Architect signal and audience strategy across the paid stack, ensure conversion integrity, and diagnose attribution issues at architecture level.
• Experiment Design & Scaling: Design and run paid marketing experiments end-to-end and turn outcomes into scaling decisions with channel owners.
• MMP & Pipeline Architecture: Own postback mapping, attribution matching, and data flow standards connecting BigQuery, CDP, and ad platforms; ship pipeline code when needed.
• AI-Native Tooling & Agentic Solutions: Build internal AI tooling and automation for pipeline health, ticket triage, and performance reporting.
• Cross-Functional Leadership: Establish processes to operate with minimal escalation and track team health metrics.

Skills

Signal strategy

Audience strategy

BigQuery

Python

SQL

MMP

CDP

Attribution

Experiment design

Budget management

ROAS

Tools

Kochava

Segment

Google Ads

Meta

TikTok

GTM

Job description

Intuit’s Growth Technology team seeks a Senior Growth Technology Manager for AdTech to architect paid marketing signals, audiences, and pipelines that drive ROAS for Credit Karma’s paid media programs. You will own end-to-end signal integrity, attribution, and real-time incident response with partners like Google, Meta, and Snap, while shaping the tech roadmap.

You bring 6+ years building marketing tech, hands-on BigQuery pipelines, MMP/CDP expertise, and production AI tooling experience, plus