Manager II, Marketing Analytics

Credit Karma; Charlotte (NC); On-site; USD 190,405 - 214,430; Full time

Benefits offered by this job

Medical and Dental Coverage

Retirement Plan

Wellness perks

Paid Time Off

Paid Gift Week in December

Job summary

A financial services company in Charlotte is seeking a Manager 2 for its Marketing Strategy & Insights team. You will lead a team in optimizing marketing performance and drive data-informed strategies. Ideal candidates should have strong marketing analytics experience and excellent stakeholder management skills. The role offers a competitive salary and comprehensive benefits.

Qualifications

• 5+ years of experience in marketing analytics or performance insights.
• Experience with data functions partnering with paid marketing teams.
• Strong ability to translate analytical findings into strategic recommendations.

Responsibilities

• Lead and develop a high-performing team focused on marketing performance.
• Partner with marketing leaders to shape growth strategies.
• Mentor and coach team members on strategic thinking and communication.

Skills

Marketing analytics

Stakeholder management

Data storytelling

Performance measurement

Education

Bachelor’s or Master’s degree in Marketing, Business, Economics, Statistics

Job description

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 140 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts* – all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London, Bangalore, and New York City.

*Banking services provided by MVB Bank, Inc., Member FDIC

We are seeking a strategic, results-driven Manager 2 to join our Marketing Strategy & Insights team. In this role, you’ll lead a team that partners closely with Marketing leadership to translate data-driven insights into impactful marketing strategies and decisions.

What you’ll do:

You’ll collaborate across the marketing ecosystem—brand, growth, media, and creative—to optimize performance, shape campaign strategy, and elevate how we measure and communicate marketing impact. The ideal candidate combines strong marketing acumen with an analytical mindset and a passion for storytelling through insights.

• Lead and develop a high‑performing team focused on marketing performance measurement, insights, and strategy.
• Partner with marketing and business leaders to shape go‑to‑market and growth strategies based on actionable insights.
• Synthesize data into clear recommendations that drive marketing investment and creative strategy.
• Develop frameworks for evaluating campaign effectiveness, optimizing media spend, and improving ROI across channels.
• Guide experimentation and learning agendas to test creative, messaging, and channel performance in partnership with brand and growth teams.
• Build strong cross‑functional relationships with Marketing, Finance, and Engineering partners to align goals and drive unified marketing decisions.
• Champion data‑informed storytelling—helping leaders interpret complex results into compelling narratives that influence marketing direction.
• Drive operational excellence in how we measure success, track performance, and continuously improve marketing impact.
• Mentor and coach team members on strategic thinking, communication, and marketing partnership.

What we are looking for:

• Bachelor’s or Master’s degree in Marketing, Business, Economics, Statistics or related field.
• 5+ years of experience in marketing analytics or performance insights, preferably in a consumer or digital‑first business.
• Meaningful time in a data function partnering with paid marketing teams, and having expertise in analyzing brand campaigns.
• Strong ability to translate analytical findings into strategic recommendations and persuasive storytelling.
• Excellent stakeholder management and communication skills, with a track record of influencing senior leaders.
• Experience designing or supporting marketing performance measurement frameworks, including campaign testing or attribution.
• A strong understanding of marketing channels, funnel metrics, and growth levers across digital and brand marketing.

What we would like to see:

• Comfortable navigating ambiguity and driving clarity in fast‑paced, cross‑functional environments.
• Ability to draw on experience to identify where data can have the most impact and clearly communicate findings and recommendations to partner teams.
• Ability to turn ambiguous questions and problems into clear deliverables and insights.
• Ability to balance strategic thinking with hands‑on execution.
• Ability to make tradeoffs between speed and accuracy wisely.

Pay Transparency Notice:

Credit Karma’s mission of championing financial progress for all starts from within. That’s why we implemented role‑based compensation, which ensures people who are in the same role receive the same pay with variations for geographic location only. It’s all part of a more comprehensive DEI strategy that helps level the playing field. The base salary range for this role is $190,405 to $214,430, plus equity and benefits.

Benefits include:

• Medical and Dental Coverage
• Retirement Plan
• Wellness perks
• Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
• Paid Gift Week in December

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.

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