Growth Marketing Manager - Ecommerce & CRO

unicity; Provo (UT); On-site; USD 85,000 - 130,000; Full time

Benefits offered by this job

Health, Dental, Vision, Life insurance

Parental leave

Generous vacation

401(k) with company match

Product allowance

Job summary

Unicity is seeking a Growth Marketing Manager to own the day-to-day performance of our website—from landing on a product page to checkout and first weeks as a customer. You'll bring analytical rigor, run structured tests, and turn data into a prioritized roadmap with a focus on conversion and lifetime value.

You’ll partner with a Designer to ensure brand-forward, effective experiences weekly. Experience in ecommerce, CRO, GA4 proficiency, and hands-on testing are essential; comfort with HTML/CSS

Qualifications

• 3–5 years of experience in ecommerce, CRO, or growth marketing, ideally at a DTC or subscription brand.
• Working proficiency in GA4 or a comparable web analytics platform.
• Experience with at least one A/B testing or personalization tool (Optimizely, VWO, Convert, or similar).
• Comfortable enough with HTML/CSS to troubleshoot a test implementation without waiting on a developer.
• Data fluency strong enough to build your own reporting — spreadsheets at minimum, SQL is a plus.
• Experience writing clear creative briefs and working closely with designers.

Responsibilities

• Own the conversion funnel. Track and improve conversion at every stage — landing page, product page, cart, checkout, and post-purchase.
• Run a real testing program. Build and manage A/B and multivariate tests on landing pages, product pages, and checkout flow.
• Own the promo and launch calendar. Build and ship the site pages and experiences for product launches and promotions.
• Instrument and report. Own tracking, keep a weekly view of conversion rate, AOV, and app activation, and turn that into a hypothesis backlog for the team.
• Bring in the qualitative side. Use reviews, support tickets, on-site surveys, and session recordings to explain the 'why' behind the numbers.

Skills

Growth marketing

Ecommerce

CRO

GA4

A/B testing

HTML/CSS

SQL

Data reporting

Creative briefs

Tools

Optimizely

VWO

Convert

Shopify

Job description

Unicity is seeking a Growth Marketing Manager to own the day-to-day performance of our website—from landing on a product page to checkout and first weeks as a customer. You'll bring analytical rigor, run structured tests, and turn data into a prioritized roadmap with a focus on conversion and lifetime value.

You’ll partner with a Designer to ensure brand-forward, effective experiences weekly. Experience in ecommerce, CRO, GA4 proficiency, and hands-on testing are essential; comfort with HTML/CSS