Growth PM, DTC Ecommerce — CRO & Conversion Lead

ScrollLaunch; United States; On-site; USD 155,000 - 185,000; Full time

Benefits offered by this job

Health

Dental

Vision

Equity

PTO

Offsite

Job summary

Smalls is a premium DTC pet food brand seeking a Growth Product Manager to optimize the customer journey from first visit to first purchase. You will run rapid CRO programs and A/B tests, build robust marketing signals, and own the e-commerce path with a bias toward data-driven decisions.

The role emphasizes growth in a lean, fast-moving environment, with focus on attribution, pixel quality, and experimentation to drive new-customer growth.

Qualifications

• Proven track record of CRO programs and A/B tests.
• Understanding of marketing infrastructure like pixels, events, and attribution.
• Comfort with a broad remit and making decisions with partial information.
• Experience at a digitally native retailer rather than big tech.

Responsibilities

• Own the conversion funnel from first visit to first purchase.
• Lead high-velocity A/B testing and landing page experiments.
• Build and maintain marketing signals infrastructure, including attribution and pixel quality.
• Optimize e-commerce purchase paths and evolution of one-time purchases.

Skills

CRO programs

A/B testing

Marketing infrastructure

Growth mindset

Tools

Analytics tools

Job description

Smalls is a premium DTC pet food brand seeking a Growth Product Manager to optimize the customer journey from first visit to first purchase. You will run rapid CRO programs and A/B tests, build robust marketing signals, and own the e-commerce path with a bias toward data-driven decisions.

The role emphasizes growth in a lean, fast-moving environment, with focus on attribution, pixel quality, and experimentation to drive new-customer growth.