Growth Marketing Manager, DTC & Lifecycle

UNRL

Minnesota

On-site

USD 90,000 - 140,000

Full time

9 days ago

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Benefits offered by this job

Health Insurance

Health Savings Account – company

Job summary

UNRL is seeking a Digital Marketing Manager to drive our DTC growth. You will own full-funnel digital execution—from paid media to email and SMS programs—that deepen retention after first purchase.

The role blends strategy with hands-on execution, and requires a data-driven mindset to scale a premium apparel brand in a competitive market. You will lead multi-channel campaigns, optimize budgets, and collaborate with in-house and agency partners to maximize ROAS while delivering compelling brand

Qualifications

5–7+ years of hands-on digital performance and lifecycle marketing experience.
Demonstrated expertise with paid media; Meta Ads Manager and Google Ads, with a proven track record of managing significant performance budgets.
Advanced proficiency with Klaviyo (flows, segmentation, deliverability, flow branching) and SMS marketing platforms (Attentive/Postscript).
Hands-on experience building, running, and scaling a customer loyalty or rewards program on a dedicated platform such as Yotpo, LoyaltyLion, or Smile.io—including reward structure, tiering, and integration with email and SMS.
Strong hands-on experience with Shopify, GA4, and direct-to-consumer attribution dashboards (Triple Whale, Northbeam).
Proficient and solid understanding of direct-response creative frameworks, aesthetic design principles, and copy that converts across social feeds and inboxes.
Experience briefing, directing, and holding agency partners accountable to performance expectations, while staying hands-on where it matters.
Highly analytical, nimble, and comfortable moving between acquisition and retention work as priorities shift. Thrives in a fast-moving environment and is excited about scaling an active lifestyle brand.

Responsibilities

Develop, execute, and scale multi-channel paid media across Meta, Google, TikTok, Snap, X, AppLovin, Reddit, and emerging channels, balancing evergreen campaigns with product drops and launches.
Lead SEO and affiliate strategies through agency partners, setting priorities, budgets, partner strategy, and performance expectations while driving publisher/creator growth.
Manage agency and in-house execution, including strategy, briefs, budgets, campaign optimization, and performance accountability.
Manage media budgets and forecasts, optimizing spend and channel mix against revenue, profitability, MER, CAC, and ROAS goals.
Lead creative strategy and testing across paid media and email/SMS, partnering with internal creative teams and agencies to develop, refresh, and optimize assets, audiences, offers, landing pages, and checkout experiences.
Own lifecycle marketing across Klaviyo and SMS platforms, including automated flows, broadcast campaigns, product launches, promotions, and seasonal initiatives.
Own the loyalty program end to end, including enrollment, tiers, rewards, member offers, growth, engagement, economics, and integration across email, SMS, site, and product drops.
Drive email/SMS list growth through on-site capture, waitlists, promotions, partnerships, giveaways, and paid acquisition while maintaining list quality, deliverability, segmentation, and compliance with CAN-SPAM, TCPA, and applicable privacy regulations.
Analyze and optimize retention performance to increase LTV, repeat purchase rate, AOV, engagement, redemption, and revenue.
Build and maintain performance reporting and attribution across Shopify, GA4, Triple Whale, Northbeam, and other relevant platforms, translating data into actionable growth insights.
Partner with E-Commerce, Product, Merchandising, Customer Service, and Creative teams to align marketing with inventory, launches, customer experience, and business priorities.
Monitor competitors, market trends, platform developments, and emerging technologies to identify and test new growth opportunities and present performance insights and recommendations to leadership.