Growth Marketing Lead - DTC, AI, & Delivery

Salted; Oregon; Hybrid; USD 110,000 - 165,000; Full time

Benefits offered by this job

Health Care Plan

401k Retirement Plan

Stock Options

Career Growth Opportunities

Industry-changing team

Job summary

Salted is building the next era of restaurant growth through delivery and direct relationships. As Growth Marketing Manager, you’ll own the growth engine across 40+ brands and scale to 100+ locations, partnering with the CEO and cross-functional teams to optimize funnels, retention, and marketplace performance.

You will run multivariate tests on major platforms, own DTC website optimization, and craft data-driven campaigns that boost AOV and lifetime value while maintaining brand integrity and

Qualifications

• 3-5+ years hands-on growth experience in DTC, food-tech, delivery platform marketing, or e-commerce.
• Data-driven & obsessed with economics: focus on frequency, net margins, and net payouts, not vanity metrics.
• AI-proficiency: comfortable using AI to solve problems and accelerate great work without sacrificing accuracy.

Responsibilities

• Third-Party Marketplace Growth & Multivariate Testing: Design and execute multivariate tests across major delivery platforms; optimize store presentation, menu architecture, photos, promotions, and ad placement.
• Web & Funnel Optimization: Own and optimize conversion funnels across brand websites; run continuous A/B tests on landing pages, checkout flows, and user experience to improve conversion rates and AOV.
• Retention & Lifecycle Marketing: Build, test, and scale automated drip campaigns across email and SMS; focus on retention, LTV, repeat order frequency, and win-backs.
• Holistic Funnel Strategy: Treat every customer touchpoint as part of a unified growth engine.
• Data & Analytics Mastery: Analyze channel performance, cohorts, and margins; translate data into actionable growth initiatives.
• Scale & Cascade: Develop growth playbooks for moonbowls and cascade winning frameworks across our brands.
• Salted-Operated Locations: Optimize pickup experience, in-store branding, and hospitality to turn one-time pickups into recurring orders.
• Catering Growth & Acquisition Funnel: Test campaigns that convert high-value corporate/group catering clients into loyal accounts.

Skills

Growth marketing

DTC marketing

A/B testing

Lifecycle marketing

Data-driven

AI proficiency

Cross-functional collaboration

Web analytics

Tools

A/B testing platforms

Web analytics tools

Lifecycle marketing platforms

Job description

Salted is building the next era of restaurant growth through delivery and direct relationships. As Growth Marketing Manager, you’ll own the growth engine across 40+ brands and scale to 100+ locations, partnering with the CEO and cross-functional teams to optimize funnels, retention, and marketplace performance.

You will run multivariate tests on major platforms, own DTC website optimization, and craft data-driven campaigns that boost AOV and lifetime value while maintaining brand integrity and