Growth Marketing Manager: Data-Driven, Hybrid, Nonprofit

Sesame Workshop; New York (NY); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Sesame Workshop is building a growth marketing function in New York City. The Growth Marketing Manager will scale high‑quality leads to drive newsletter signups, donations, viewership, and engagement with Sesame.org.

You'll manage the paid media program (primarily Meta) and expand platforms, while guiding the agency and internal teams on strategy, creative testing, and conversion optimization. The role reports to the Audience Development Strategy Director.

Qualifications

• 3–5 years of paid media/growth marketing or digital advertising experience.
• Experience managing Meta and programmatic campaigns with targeting, optimization and reporting.
• Experience managing external agencies or vendors and accountability for outputs.
• Technical marketing skills in personalization, segmentation, data analysis and multi-touch attribution.
• Experience with first‑party data acquisition (email lists, registrations) as a campaign objective.
• Nonprofit or media experience is a plus.

Responsibilities

• Own paid media strategy across channels, manage the agency relationship, and ensure KPI-aligned execution.
• Lead development of paid assets and copy, run A/B tests, and ensure on-brand, high converting creative.
• Drive first-party data capture through paid channels and collaborate on landing page strategy and optimization.
• Own paid media performance reporting (CPM, CPC, CTR, ROAS) and translate data into actionable decisions.
• Collaborate with cross-functional teams within Marketing & Communications and educate colleagues on paid media capabilities.

Skills

Paid media

Digital advertising

Meta ads

Programmatic

Data analysis

First-party data

Nonprofit/Media experience

Tools

Meta Ads Manager

Programmatic Advertising

Job description

Sesame Workshop is building a growth marketing function in New York City. The Growth Marketing Manager will scale high‑quality leads to drive newsletter signups, donations, viewership, and engagement with Sesame.org.

You'll manage the paid media program (primarily Meta) and expand platforms, while guiding the agency and internal teams on strategy, creative testing, and conversion optimization. The role reports to the Audience Development Strategy Director.