Growth Marketing Manager: Data-Driven Demand & Campaigns

Zohorecruit; Austin (TX); In loco; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Zohorecruit is seeking a Campaign Strategy, Prioritization & Execution lead in Austin, TX. You’ll align campaigns to pipeline targets, prioritize high-impact initiatives, and coordinate cross-functional execution across lifecycle, content, events, and paid channels.

You’ll develop audience segmentation, partner with RevOps to improve data quality, and run experiments to optimize funnel performance. A strong data mindset and bias for action are essential in a fast-growing startup environment.

Competenze

• 4-7 years of B2B marketing experience, ideally across demand gen, lifecycle, or growth.
• Strong understanding of funnel metrics and how marketing drives pipeline.
• Experience prioritizing campaigns based on business goals, not just executing requests.
• Ability to identify which campaigns are worth running—and push back on those that aren’t.
• Experience with audience segmentation and targeting strategies to reach high-value accounts.
• Strong data instincts and ability to translate insights into actionable decisions.
• Systems thinking to connect channels, campaigns, and funnel stages into a cohesive strategy.

Mansioni

• Align campaign planning to pipeline and SQL targets with measurable outcomes.
• Identify and prioritize high-impact campaigns based on audience, channel, and expected return.
• Define how channels (lifecycle, partnerships, content, events, paid) work together within each campaign.
• Coordinate campaign execution from planning through launch with cross-team alignment.
• Make trade-off decisions on investment vs. non-run initiatives based on performance and capacity.
• Develop segmentation strategies and collaborate with RevOps to improve data quality and targeting accuracy.
• Identify bottlenecks across the funnel and propose hypotheses to improve conversions and pipeline generation.
• Design and run experiments across channels and audiences to boost performance.
• Analyze campaign and funnel data to uncover insights and drive optimizations.
• Drive funnel velocity, conversions, and overall marketing efficiency; scale successful programs.

Conoscenze

Campaign planning

Audience segmentation

Experimentation & testing

Funnel optimization

Data-driven decision making

Cross-functional collaboration

Performance reporting

Descrizione del lavoro

Zohorecruit is seeking a Campaign Strategy, Prioritization & Execution lead in Austin, TX. You’ll align campaigns to pipeline targets, prioritize high-impact initiatives, and coordinate cross-functional execution across lifecycle, content, events, and paid channels.

You’ll develop audience segmentation, partner with RevOps to improve data quality, and run experiments to optimize funnel performance. A strong data mindset and bias for action are essential in a fast-growing startup environment.