Growth Marketing Manager — CRO & Paid Growth

Workday, Inc.; New York (NY); Hybrid; USD 123,000 - 185,000; Full time

Job summary

Workday, Inc. in New York City is hiring a Growth Marketing Manager to own paid acquisition, web experimentation, and conversion rate optimization across key markets. You will run multi-channel campaigns and turn high-intent traffic into pipeline and revenue.

Collaborate with Marketing, Design, Sales, and RevOps to build dashboards, analyze GA4 data, run A/B tests, and optimize ROAS while managing CAC and CPA. This role rewards a data-driven mindset and clear, impact-focused communication.

Qualifications

• 5+ years in a highly data-driven digital marketing, growth, or CRO role.
• Hands-on experience managing multi-channel paid campaigns with revenue/pipeline accountability.
• Proven track record designing, executing, and analyzing A/B/multi-variate tests.
• Strong proficiency with web and campaign analytics tools (GA4 and major ad platforms).

Responsibilities

• Own Performance and Growth Campaigns across multiple channels to drive lead and opportunity generation.
• Monitor and optimize campaigns daily, refining audiences, bids, and budgets for ROAS while hitting CAC/CPA targets.
• Lead website and CRO initiatives: run tests on layout, copy, UX, and forms to improve conversions.
• Collaborate with content/design to briefing and iterating on high-performing creatives and messaging.

Skills

Data-driven marketing

Paid campaigns

GA4 analytics

A/B testing

Tools

GA4

Looker Studio

Sheets

HubSpot

Salesforce

Marketo

Hotjar

Optimizely

Job description

Workday, Inc. in New York City is hiring a Growth Marketing Manager to own paid acquisition, web experimentation, and conversion rate optimization across key markets. You will run multi-channel campaigns and turn high-intent traffic into pipeline and revenue.

Collaborate with Marketing, Design, Sales, and RevOps to build dashboards, analyze GA4 data, run A/B tests, and optimize ROAS while managing CAC and CPA. This role rewards a data-driven mindset and clear, impact-focused communication.