Growth Marketing Manager, Content & Strategy - Remote

Caring Transitions; Cincinnati (OH); Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

Flat structure

Growth opportunities

Work-life balance

Cutting-edge tools

Job summary

Caring Transitions is seeking a Growth Marketing Manager, Content & Strategy to lead multi-channel content initiatives that strengthen our brands and drive measurable growth. You will own content strategy for Caring Transitions and CTBids, crafting stories from clients and franchise owners to elevate brand leadership.

You will collaborate with a small marketing team and report to the VP of Marketing. The role emphasizes data-driven decisions, SEO, and audience targeting, ideally based in

Qualifications

• 3+ years of experience developing and executing multi-channel marketing campaigns with a strong background in content marketing and strategy.
• Strong writer, copywriter, and storyteller who can shape messaging for different audiences and stages of the customer journey.
• Experienced with marketing automation platforms, CRM systems, and email marketing tools, including audience segmentation and campaign management.
• Proficient with Google Analytics, HubSpot, Canva, WordPress, and social media platforms.
• Understand SEO best practices and content optimization strategies for performance across search and digital channels.

Responsibilities

• Own the content strategy and editorial calendar for Caring Transitions and CTBids; develop and execute multi-channel content initiatives that increase brand awareness and align with business goals.
• Create blogs, email campaigns, website content, PR, influencer content, and other marketing assets to support seasonal and ongoing campaigns.
• Produce thought leadership content that positions our brands as industry leaders and reinforces our expertise across markets served.
• Adapt content for different channels and audiences, selecting formats, messaging, and creative approaches.
• Identify opportunities to highlight franchise owner success, client outcomes, and community impact within the content strategy.
• Develop nurture campaigns and customer journeys to move prospects through the funnel and drive conversions.
• Continuously test messaging, creative, content formats, and audience segmentation to improve engagement.
• Analyze content and campaign performance and translate data into actionable recommendations.

Skills

Content marketing

Multi-channel marketing

Copywriting

Analytics

SEO basics

CRM systems

Marketing automation

Google Analytics

HubSpot

WordPress

Canva

Social media

Audience segmentation

Tools

Google Analytics

HubSpot

Canva

WordPress

Job description

Caring Transitions is seeking a Growth Marketing Manager, Content & Strategy to lead multi-channel content initiatives that strengthen our brands and drive measurable growth. You will own content strategy for Caring Transitions and CTBids, crafting stories from clients and franchise owners to elevate brand leadership.

You will collaborate with a small marketing team and report to the VP of Marketing. The role emphasizes data-driven decisions, SEO, and audience targeting, ideally based in