VP of Marketing (Fully Remote)

Carefeed; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Carefeed is a platform for senior living and long-term care communities that replaces paperwork and multiple point solutions with one easy-to-use system, integrating with EHRs and HRIS. We are seeking a strategic marketing leader to own demand generation, brand, content, events, and channel strategy, and to build the marketing tech stack and measurement.

The ideal candidate has 10+ years of marketing experience with 2–3 in senior leadership, and a background in B2B SaaS or healthcare tech.

Qualifications

• 10+ years in marketing with 2–3 years in senior leadership roles.
• Experience in B2B SaaS or healthcare tech.
• Proven ability to drive demand generation and pipeline.
• Proficient in brand, content, events, and channel strategy.

Responsibilities

• Own demand generation and pipeline contribution.
• Own brand, content, events, and channel strategy.
• Build marketing technology and measurement.

Skills

Demand generation

Brand strategy

Content marketing

Events management

Channel strategy

Marketing analytics

Marketing tech

Tools

Marketing automation

Analytics tools

Job description

• Strategic owner of marketing, reporting to Head of Growth.
• Transform existing work into a demand generation engine.

What You'll Do:

• Own demand generation and pipeline contribution.
• Own brand, content, events, and channel strategy.
• Build marketing tech and measurement.

Who You Are:

• 10+ years marketing, 2-3 in senior leadership.
• B2B SaaS or healthcare tech background.

What We Offer:

• Growth-focused startup culture.

Carefeed

Carefeed is a platform for senior living and long-term care communities that replaces paperwork and multiple point solutions with one easy-to-use system, integrating with EHRs and HRIS. Trusted by thousands of communities, Carefeed is a fast-growing, venture-backed startup that values growth and development.