Strategic Content & Growth Marketing Lead

CuraxCura; Fullerton (CA); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Paid time off

Parental leave

Job summary

Cura x Cura is seeking a strategic Content & Marketing Strategy Manager to own how the company communicates, grows, and converts across channels. You will shape content, campaigns, and partnerships, and lead email, social, podcast, and events programs to accelerate practitioner registrations and paid conversions.

You will build scalable marketing workflows, manage influencer and vendor partnerships, and collaborate with a founder-ready team to turn early-stage ideas into measurable campaigns.

Qualifications

• 3–5 years of marketing experience in healthcare, wellness, or a related field.
• Strong experience in content strategy, growth marketing, brand marketing, or integrated marketing.
• Ability to connect content with leads, registrations, sales, and retention.
• Excellent strategic thinking, storytelling, copywriting, and campaign development skills.
• Strong knowledge of Instagram and Facebook marketing.
• Experience with email marketing, conversion funnels, landing pages, and performance analytics.
• Experience marketing podcasts and turning long-form conversations into multi-channel campaigns.
• Experience planning marketing around conferences, events, workshops, or community activations.
• Strong visual judgment and the ability to direct creative production.
• Ability to develop strategy while also executing when needed.
• Highly organized, proactive, and comfortable owning projects from idea through measurement.
• Able to work closely with a founder and turn early-stage ideas into clear, executable campaigns.

Responsibilities

• Developing Cura x Cura's overall content, campaign, and channel strategy across all platforms.
• Creating integrated campaigns across email, social media, podcasts, events, partnerships, and the website.
• Managing Instagram and Facebook strategy, content pillars, captions, Stories, campaigns, and conversion sequences.
• Owning email marketing strategy, copywriting, segmentation, building, testing, and sending.
• Marketing new products, platform features, practitioner programs, promotions, workshops, and events.
• Leading podcast positioning, topics, titles, descriptions, guest promotion, distribution, and repurposing.
• Planning event-marketing campaigns before, during, and after conferences, workshops, pop-ups, and community events.
• Developing influencer, practitioner, vendor, and brand-partnership campaigns.
• Creating landing-page, sales-page, checkout-page, and campaign copy.
• Turning one idea into multiple assets across email, social media, podcast, video, and web.
• Directing short-form video concepts, filming, editing, clipping, and distribution.
• Planning regular in-person filming and podcast sessions with the CEO.
• Capturing and organizing practitioner testimonials, customer stories, and campaign assets.
• Tracking performance across email, social media, podcasts, landing pages, campaigns, and conversion funnels.
• Creating internal systems for content planning, campaign execution, approvals, asset management, and performance reporting.
• Clearly communicating campaign plans so marketing, sales, customer service, technology, and operations remain aligned.

Skills

Marketing strategy

Content strategy

Growth marketing

Brand marketing

Integrated marketing

Instagram & Facebook marketing

Email marketing

Conversion funnels

Landing pages

Performance analytics

Podcast marketing

Event marketing

Campaign development

Creative direction

Tools

Claude Codex

Higgsfield

Canva

CapCut

Job description

Cura x Cura is seeking a strategic Content & Marketing Strategy Manager to own how the company communicates, grows, and converts across channels. You will shape content, campaigns, and partnerships, and lead email, social, podcast, and events programs to accelerate practitioner registrations and paid conversions.

You will build scalable marketing workflows, manage influencer and vendor partnerships, and collaborate with a founder-ready team to turn early-stage ideas into measurable campaigns.