Growth Marketing Manager - B2B EdTech

Virtucom; Peachtree Corners (GA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive Salary

401(k) plan with 4% company match

Health, Dental, and Vision Insurance

Paid Vacation, Sick, and Personal Days

Company-Paid Holidays

Opportunities for growth

Job summary

Virtucom, headquartered in Peachtree Corners, GA, seeks an experienced Marketing Manager to own end-to-end strategy and execution. You will align brand, demand generation, and sales enablement to drive measurable revenue growth, building scalable demand engines and messaging with external partners.

This role interfaces with Sales, forms a strong pipeline, and shapes content such as case studies, decks, and landing pages to maintain consistent brand voice across channels.

Qualifications

• 5+ years of marketing experience with 2–3 years in leadership roles.
• Proven track record in B2B marketing, demand generation, ABM, and pipeline growth.
• Experience with CRM and marketing automation (HubSpot or similar) and web analytics tools (GA or similar).
• Ability to balance strategy with hands-on campaign execution and content creation.
• Strong data-driven mindset with ability to translate analytics into insights.

Responsibilities

• Strategic Leadership & Revenue Alignment: Develop and execute a comprehensive marketing strategy aligned with growth targets; Partner with Sales to align pipeline, enablement materials, and lead-qualification criteria; Track and report core marketing KPIs.
• Demand Generation & Campaign Management: Design and manage integrated demand-generation campaigns across digital ads, content, email nurture, and events; Build a predictable top-of-funnel pipeline; Create automated lead nurturing workflows to optimize conversions; Ensure messaging and content across touchpoints.
• Events, Vendor Partner Coordination & Training: Coordinate joint marketing initiatives and co-branded campaigns with vendors; Plan regional conferences, webinars, and partner-led seminars; Lead product training for internal sales teams.

Skills

Marketing leadership

B2B marketing

Demand generation

ABM

Sales pipeline growth

CRM & Marketing automation

Web analytics

Strategic execution

Tools

HubSpot

Google Analytics

Job description

Virtucom, headquartered in Peachtree Corners, GA, seeks an experienced Marketing Manager to own end-to-end strategy and execution. You will align brand, demand generation, and sales enablement to drive measurable revenue growth, building scalable demand engines and messaging with external partners.

This role interfaces with Sales, forms a strong pipeline, and shapes content such as case studies, decks, and landing pages to maintain consistent brand voice across channels.