Growth Marketing Manager — Demand Gen & ABM

Virtuco; Peachtree Corners (GA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

401(k) with company match

Health, Dental, and Vision Insurance

Paid vacation, sick and personal days

Company-paid holidays

Growth opportunities

Job summary

Virtucom in Peachtree Corners, GA seeks an experienced Marketing Manager to own end-to-end marketing strategy, aligning brand positioning, lead generation, and sales enablement to drive revenue growth.

This strategic, high-impact role builds scalable demand-generation engines, refines messaging, and collaborates with external vendor partners to multiply output. 5+ years in marketing with ABM and B2B experience preferred.

Qualifications

• 5+ years of marketing experience, with at least 2–3 years in a leadership or strategist role.
• Proven track record in B2B marketing, demand generation, ABM, and sales pipeline growth.
• Experience with CRM and marketing automation platforms (HubSpot or similar) and web analytics tools (Google Analytics or similar).
• Execution & strategy balance: able to be strategist while hands-on in campaigns and content.
• Analytical skills with a data-driven mindset and ability to translate insights into actions.

Responsibilities

• Develop and execute a marketing strategy aligned with growth targets.
• Partner with Sales to align pipeline generation and enablement materials.
• Track, analyze, and report on core marketing KPIs.
• Design and manage integrated demand-gen campaigns across digital ads, content, email, and events.
• Build a predictable top-of-funnel pipeline and automated lead nurturing workflows.
• Refine value propositions, brand messaging, and product positioning for target personas.
• Create high-impact marketing collateral and landing pages; ensure consistent brand voice.
• Coordinate joint marketing initiatives with vendor partners; plan regional conferences and webinars.
• Lead product training and enablement for internal sales teams regarding new hardware options.

Skills

Marketing leadership

B2B marketing

Demand generation

ABM

CRM

Marketing automation

Web analytics

Tools

HubSpot

Google Analytics

CRM

Job description

Virtucom in Peachtree Corners, GA seeks an experienced Marketing Manager to own end-to-end marketing strategy, aligning brand positioning, lead generation, and sales enablement to drive revenue growth.

This strategic, high-impact role builds scalable demand-generation engines, refines messaging, and collaborates with external vendor partners to multiply output. 5+ years in marketing with ABM and B2B experience preferred.