Appstore Growth Marketing Lead

Amazon Inc.; Omaha, Northern (NE, KY); Hybrid; USD 81,000 - 155,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

Job summary

Amazon.com Services LLC is seeking a Marketing Manager for Ring Appstore to own and drive growth across two customer segments: third-party developers and Ring customers. The role covers strategy, execution, measurement, and iteration of the end-to-end marketing motion, including multi-channel campaigns and go-to-market plans.

You will collaborate across product, engineering, developer relations, and business development to align on priorities and run data-driven optimization, A/B testing, and

Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with marketing strategies in online and mobile channels
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience creating brand marketing content

Responsibilities

• Own the end-to-end marketing strategy for Ring Appstore, defining targeting, channel mix, creative messaging, and A/B testing to drive awareness through conversion and retention.
• Design, launch, and optimize multi-channel campaigns including email, in-app, push, paid media, and Ring ecosystem cross-promotion, while analyzing performance metrics to continuously improve results.
• Develop go-to-market plans for new app launches and partner programs, collaborating with product, engineering, developer relations, and business development teams to align on priorities.
• Build co-marketing playbooks that empower third-party developers to promote their apps, and regularly review data to identify growth opportunities and experiment with new marketing motions.
• Contribute to cadenced reporting and business reviews, translating funnel data into actionable insights and recommendations for leadership.

Skills

Marketing strategy

Data-driven

Online & mobile campaigns

Cross-functional programs

Promotional materials

Brand marketing content

Tools

Marketo

Tableau

Salesforce

Job description

Amazon.com Services LLC is seeking a Marketing Manager for Ring Appstore to own and drive growth across two customer segments: third-party developers and Ring customers. The role covers strategy, execution, measurement, and iteration of the end-to-end marketing motion, including multi-channel campaigns and go-to-market plans.

You will collaborate across product, engineering, developer relations, and business development to align on priorities and run data-driven optimization, A/B testing, and