Global App Store Developer Marketing Manager

Apple; Culver City (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

Apple is seeking a seasoned leader for WW App Store Developer Marketing to define and drive the strategic vision for two complementary functions—App Store B2B Marketing and Developer Partner Marketing. You will craft narratives, scale programs, and partner with Product, Analytics, and regional teams to accelerate developer growth.

You will lead a high‑impact team, set KPIs, and build co‑marketing programs with partners, ensuring consistent messaging across touchpoints and global campaigns that

Qualifications

• 10+ years of marketing experience with a focus on B2B and/or developer audience marketing.
• 3+ years leading teams.
• Deep knowledge of mobile app ecosystem and monetization models.
• Proven end‑to‑end developer/B2B marketing programs.

Responsibilities

• Lead strategy, execution, and optimization of global developer marketing programs.
• Scale App Store B2B Marketing function and define vision and process.
• Develop audience segments, personas, and messaging for developers.

Skills

B2B marketing

Developer marketing

Team leadership

Strategy & messaging

Data‑driven decision making

Tools

Marketing automation tools

Analytics tools

AI marketing tools

Job description

Apple is seeking a seasoned leader for WW App Store Developer Marketing to define and drive the strategic vision for two complementary functions—App Store B2B Marketing and Developer Partner Marketing. You will craft narratives, scale programs, and partner with Product, Analytics, and regional teams to accelerate developer growth.

You will lead a high‑impact team, set KPIs, and build co‑marketing programs with partners, ensuring consistent messaging across touchpoints and global campaigns that