Growth Marketing Manager, Appstore & Developers

Amazon; Austin (TX); On-site; USD 81,000 - 141,000; Full time

Job summary

Amazon is seeking a Marketing Manager for Ring Appstore to own growth across two customer segments: developers and Ring customers who use 3P apps. You will lead strategy, execution, and measurement to accelerate awareness, acquisition, engagement, and retention.

You will design multi-channel campaigns, launch go-to-market plans for new apps and partner programs, and build co-marketing playbooks for developers. Collaboration with product, engineering, and business development is essential.

Qualifications

• 5+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with marketing strategies in online and mobile channels
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience producing marketing promotional material for Owned & Operated channels
• Experience creating brand marketing content

Responsibilities

• Own the end-to-end marketing strategy for Ring Appstore, defining targeting, channel mix, creative messaging, and A/B testing to drive awareness through conversion and retention.
• Design, launch, and optimize multi-channel campaigns including email, in-app, push, paid media, and Ring ecosystem cross-promotion, while analyzing performance metrics to continuously improve results.
• Develop go-to-market plans for new app launches and partner programs, collaborating with product, engineering, developer relations, and business development teams to align on priorities.
• Build co-marketing playbooks that empower third-party developers to promote their apps, and regularly review data to identify growth opportunities and experiment with new marketing motions.
• Contribute to cadenced reporting and business reviews, translating funnel data into actionable insights and recommendations for leadership.

Skills

Marketing strategy

Campaign management

Cross-functional leadership

A/B testing

Analytics

Tools

Marketo

Tableau

Salesforce

Job description

Amazon is seeking a Marketing Manager for Ring Appstore to own growth across two customer segments: developers and Ring customers who use 3P apps. You will lead strategy, execution, and measurement to accelerate awareness, acquisition, engagement, and retention.

You will design multi-channel campaigns, launch go-to-market plans for new apps and partner programs, and build co-marketing playbooks for developers. Collaboration with product, engineering, and business development is essential.