Growth Marketing Manager — AI-Driven Paid Growth

Cresta; United States; Hybrid; USD 100,000 - 165,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Flexible PTO

Parental leave

Retirement plan

Remote work setup budget

Wellness stipend

In-office meal program and commuter

Job summary

Cresta is seeking a Growth Marketing Manager in the United States to build and own a growth thesis across paid and digital channels, not just manage ad accounts. You will lead LinkedIn, Meta, and Google Ads, partner with design on creative, and drive AI-enhanced, targeted campaigns with a lean team.

The role emphasizes first-principles reasoning, rapid experimentation, and collaboration across demand generation, content, and sales. Base salary plus equity is offered with comprehensive benefits.

Qualifications

• A track record of excellence in a demanding, analytical field such as investment banking, consulting, biz ops, a co‑founder or early startup builder background, or a technical or quantitative discipline (econ, stats, math, or similar).
• Quantitative fluency; a math-first brain that reasons about performance from the data.
• Demonstrated creativity and original thinking; evidence you generate ideas rather than default to convention.
• Strategic mindset: connect day-to-day execution to broader business goals with ownership over the number.
• High motor with a hunger to learn; actively experiments with AI tools.
• Excellent communication skills; able to synthesize performance data into clear updates.

Responsibilities

• Own the pipeline and acquisition number for your channels and decide what to double down on.
• Build a growth thesis for paid and digital mix from first principles and propose new bets.
• Lead paid social across LinkedIn and Meta Ads and a focused paid search program.
• Collaborate with brand designer on ad creative and maintain high quality; stay current on effective formats.
• Monitor campaign pacing against budget and pipeline goals; know when to pivot.
• Leverage AI tools and audience enrichment platforms to build precise targeting and automate workflows.
• Collaborate cross-functionally with demand generation, content, creative, sales, etc.

Skills

Growth marketing

Analytical thinking

Paid social

Cross-functional collaboration

AI tools experience

Tools

LinkedIn Ads

Meta Ads

Google Ads

CRM (Salesforce/HubSpot)

Clay

Job description

Cresta is seeking a Growth Marketing Manager in the United States to build and own a growth thesis across paid and digital channels, not just manage ad accounts. You will lead LinkedIn, Meta, and Google Ads, partner with design on creative, and drive AI-enhanced, targeted campaigns with a lean team.

The role emphasizes first-principles reasoning, rapid experimentation, and collaboration across demand generation, content, and sales. Base salary plus equity is offered with comprehensive benefits.