Growth Marketing Manager, New Products

Eastmen Human Resources B.V.; United States; Remote; USD 129,000 - 180,000; Full time

Job summary

A leading AI lending marketplace is seeking a Growth Marketing Manager to oversee product growth strategies. This remote role involves managing product P&L, testing marketing channels, and collaborating with cross-functional teams to drive measurable change. Ideal candidates will have significant B2C marketing experience and a relevant degree, with a strong focus on metrics-driven success.

Benefits

Competitive compensation with base + bonus & equity

Comprehensive medical, dental, and vision coverage

401(k) with 100% company match

Employee Stock Purchase Plan (ESPP)

Life and disability insurance

Generous holiday and vacation leave

Annual wellness reimbursement programs

Qualifications

• 7+ years of B2C marketing experience.
• Experience in growth marketing and managing cross-functional teams.
• Strong decision-making skills with a metrics-driven mindset.

Responsibilities

• Oversee product P&L to allocate marketing budgets effectively.
• Test new marketing channels and measure success.
• Lead cross-functional teams to optimize growth strategies.

Skills

B2C marketing experience

Project management

Metrics-driven marketing

Creative thinking

Education

Bachelor’s degree in marketing, business, or related field

Job description

Upstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart’s AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than two-thirds of Upstart loans are approved instantly and are fully automated.
Upstart is a digital-first company, which means that most Upstarters live and work anywhere in the United States. However, we also have offices in San Mateo, California; Columbus, Ohio; and Austin, Texas.
Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we’d love to hear from you!

The Team
The Growth Team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives. We are looking for a full-stack growth marketing manager, who can help us grow our new products sustainably through compelling and creative ways.
As a Growth Marketing Manager, you are a proven marketer that thrives working with and leading cross-functional teams to drive momentum and deliver on ambitious goals. The role requires managing by influence, working with and thriving in ambiguity, and driving measurable change.
Position Location – This role is available in the following locations: Remote, USA
Travel Requirements –As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; this team meets two to three times per quarter for 2-3 consecutive days at a time.

How you’ll make an impact:
Oversee your product’s P&L to determine omni-channel allocation based on optimization, incrementality and experiments, and overall business goals
Test new marketing channels and ad products end-to-end from tracking and technical integration to optimizing and measuring success.
Partnering with a Product Manager, create, prioritize, execute, and evaluate growth experiments to optimize marketing spend & conversion
Work closely with Product, Data Science, and Performance marketing leaders to drive success of your product areas; lead cross-functional working teams to meet goals
Drive continuous improvements in messaging, creative, and channel to increase conversion. Be holistic in approach to ensure users see a consistent narrative from creative to the landing page.
Plan and manage campaigns and budgets to meet efficiency targets

What we’re looking for:
Minimum qualifications:
7+ years of B2C marketing experience with a background in Growth Marketing
Bachelor’s degree in marketing, business, or related field
Experience driving growth through digital, Direct mail , offline and social channels
Experience working with and/or managing cross-functional teams
Proven experience developing marketing plans and campaigns
Strong project management and decision-making skills
Metrics-driven marketing mind with eye for creativity
Preferred qualifications:
Excellent written and verbal communication skills
Think big mentality with an ability to sell through their ideas
Highly driven and results-oriented work ethic

What you’ll love:
Competitive Compensation (base + bonus & equity)
Comprehensive medical, dental, and vision coverage with Health Savings Account contributions from Upstart
401(k) with 100% company match up to $4,500 and immediate vesting and after-tax savings
Employee Stock Purchase Plan (ESPP)
Life and disability insurance
Generous holiday, vacation, sick and safety leave
Supportive parental, family care, and military leave programs
Annual wellness, technology & ergonomic reimbursement programs
Social activities including team events and onsites, all-company updates, employee resource groups (ERGs), and other interest groups such as book clubs, fitness, investing, and volunteering
Catered lunches + snacks & drinks when working in offices

#LI-REMOTE
#LI-MidSenior

At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k). United States , Remote – Anticipated Base Salary Range $129,500 —$179,300 USD

Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit, and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures, backgrounds, perspectives, and experiences, and know that we can only become better together.
If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email [e-mail]
https://www.upstart.com/candidate_privacy_policy

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Job Overview

Date Posted June 1, 2025 Regions Slovakia Offered Salary: EUR 2.000 - EUR 2.300 / month Expiration date September 29, 2025 Qualification Master’s Degree Career Level Executive