Growth Marketing Manager

LearnLux; United States; Remote; USD 130,000 - 150,000; Full time

Job summary

LearnLux, a remote-first company, seeks a Growth Marketing Manager to oversee digital strategies and analytics. This is an exciting opportunity to enhance lead generation efforts and implement effective marketing automation strategies, enhancing the overall customer engagement process.

Benefits

Remote-first company structure

Medical, dental, and vision

401(k)

Mental wellbeing support

Paid vacation and sick leave

Paid sabbatical after 5 years

Qualifications

• 5–7 years of experience in growth or demand gen marketing at a B2B SaaS or benefits tech.
• Expertise in HubSpot and CRM strategy for lead management.
• Proven track record managing paid search and social campaigns.

Responsibilities

• Lead full-funnel growth strategy across digital marketing channels.
• Optimize digital campaigns on Google and LinkedIn.
• Build dashboards for reporting and decision-making.

Skills

Growth Marketing

Data Analysis

SEO Optimization

CRM Strategy

Lead Generation

Digital Campaign Management

Tools

HubSpot

Webflow

Google Analytics

Job description

About LearnLux

LearnLux is the leading provider of workplace financial wellbeing that blends fiduciary digital planning with access to one-on-one guidance from Certified Financial Planner️ professionals. LearnLux's award-winning program equips employees with a financial plan to guide them through decision points like budgeting, paying down debt, electing benefits, understanding equity compensation, starting a family, buying a home, saving for retirement, and more. Advanced reporting keeps our partners in the know, and drives results like reduction in financial stress, increased productivity, reduced employee turnover, greater use of pretax products, on-time retirement, and healthcare savings. LearnLux members feel great about their money, allowing their work and wellbeing to thrive.

We’re a remote-first company, backed by prominent operators such as Ashton Kutcher’s fund Sound Ventures and Salesforce CEO Marc Benioff.

The Role

As LearnLux scales its enterprise go-to-market engine, we’re hiring a Growth Marketing Manager to own full-funnel digital strategy and performance. This role is perfect for a data-savvy marketer who thrives at the intersection of demand gen, automation, and analytics. You'll lead paid acquisition, SEO, and website optimization efforts, while owning our HubSpot infrastructure and CRM strategy to increase conversion and accelerate pipeline.
This role partners closely with Sales and Marketing to design lead journeys, set up segmentation and nurture flows, and surface actionable insights that improve ROI. You'll be a key architect of our ABM, inbound, and database marketing strategies.

This role reports to the Head of Marketing and has a strong growth trajectory.

Key Responsibilities

• Lead full-funnel growth strategy across paid, SEO, web, and CRM channels
• Own HubSpot as our marketing automation platform; build nurture flows, segmentation, scoring, and reporting
• Optimize digital campaigns across Google, LinkedIn, and retargeting platforms to drive MQLs and pipeline
• Improve Webflow website visibility and conversion, including SEO optimization and presence in AI / LLM search
• Build dashboards and performance reports that fuel decision-making across Marketing and Sales
• Partner with Sales to align lead handoff, targeting, and campaign execution
• Map lead journeys and implement experiments to increase conversion at every stage

You Should Have

• 5–7 years of experience in growth or demand gen marketing at a B2B SaaS or benefits tech company
• Expertise in HubSpot and CRM strategy, including segmentation, lead scoring, and nurture
• Experience with Webflow for website design and content management
• Strong track record of managing paid search and social campaigns with measurable results
• Hands-on experience with digital ad platforms like LinkedIn, Google, and retargeting tools
• Experience with SEO, website optimization, and emerging search strategies (LLMs, AI search)
• Proven ability to connect marketing insights to business impact—comfortable building reports and attribution models
• A strong understanding of sales funnels, MQL/SQL definitions, and cross-functional alignment
• A test-and-learn mindset with the ability to thrive in a high-growth, fast-paced environment

Nice to Haves

• Familiarity marketing to HR/benefits professionals or working in employee benefits/HR tech
• Experience with ABM platforms, enrichment tools, or data providers (e.g., Clearbit, ZoomInfo)
• Knowledge of conversion rate optimization, GA4, and landing page experimentation

Benefits

• Remote-first company structure
• Medical, dental, and vision
• 401(k)
• Mental wellbeing (Talkspace)
• Financial wellbeing (LearnLux)
• Equity (Full-time employees)
• Paid vacation and sick leave
• Paid sabbatical after 5 years of service
• A supportive, inclusive team culture
• Opportunities for continuous learning and growth at a fast-growing startup at the cutting edge intersection of financial wellness and technology

Closing

LearnLux strives to be an inclusive workplace and values learning from and engaging across different perspectives. Women, people of color, LGBTQIA+ individuals, and members of other minority or marginalized groups are strongly encouraged to apply.

LearnLux is proud to be an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, color, national origin, age, religion, sex, gender, sexual orientation, gender identity, marital status, disability, or veteran status.

We are committed to fostering an environment that embraces diversity and inclusion and are seeking candidates from a variety of backgrounds, experiences, abilities, and perspectives to join our team. If you are interested in this opportunity but not sure if you fit this role, please apply and include a note to let us know of your interest. We’re excited to speak with you about joining our team!

The pay range for this role is listed below. Individual compensation will be commensurate with the candidate's experience and local cost of labor.

Salary Range

$130,000—$150,000 USD