Growth Marketing Manager

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Job summary

Ladders is seeking a Growth Marketing Manager to join a leader in the Enterprise Technology space. This role owns multi-channel digital acquisition to generate qualified demand and support revenue growth across the funnel.

You will work with demand generation, analytics, and sales to improve pipeline quality, attribution, and campaign efficiency. Location: Remote. Salary: $110,000 – $130,000 annually.

Qualifications

• 4+ years of experience in multi-channel digital acquisition for B2B SaaS or digital-first enterprises.
• Proven success scaling SEM, SEO, and paid social programs to boost pipeline and revenue.
• Deep expertise in Google Ads, LinkedIn Ads, Google Analytics/GA4, Search Console, and CMS/A/B testing tools.
• Hands-on experience with AI/ML tools for media management and creative iteration.
• Advanced skills in Excel/Sheets for data analysis and stakeholder communication.
• Strong understanding of B2B funnel metrics and attribution modeling.
• Proactive communicator who thrives in fast-paced, startup environments.

Responsibilities

• Execute and manage a comprehensive digital growth engine across multiple channels to drive lead generation.
• Lead full-funnel campaign execution, optimizing ads and landing pages to maximize return on ad spend (ROAS).
• Develop a rigorous test-and-learn roadmap to improve cost-per-opportunity and scale programs.
• Evaluate and implement emerging AI tools for media buying and UX personalization.
• Maintain a dashboard of key performance indicators and provide actionable insights on a weekly basis.
• Collaborate with cross-functional teams to ensure effective lead hand-offs and message alignment.
• Partner with the Director of Demand Generation on budget forecasting and growth modeling.

Skills

Multi-channel digital acquisition

B2B SaaS

Google Ads

LinkedIn Ads

Google Analytics/GA4

AI/ML tools for media

Excel/Sheets

Attribution modelling

Tools

Google Ads

LinkedIn Ads

Google Analytics/GA4

Search Console

CMS/A/B testing tools

Job description

For our client, we are seeking a Growth Marketing Manager to join the team of a leader in the Enterprise Technology space.

This role will own multi-channel digital acquisition efforts that generate qualified demand and support revenue growth across the funnel. The ideal candidate will bring a strong performance marketing mindset, with deep experience optimizing paid and organic programs in fast-moving B2B environments. You will work closely with demand generation, analytics, and sales stakeholders to improve pipeline quality, attribution, and campaign efficiency.

Location: Remote

Compensation: $110,000 – $130,000 annually

Responsibilities

• Execute and manage a comprehensive digital growth engine across multiple channels to drive lead generation
• Lead full-funnel campaign execution, optimizing ads and landing pages to maximize return on ad spend (ROAS)
• Develop a rigorous test-and-learn roadmap to improve cost-per-opportunity and scale programs
• Evaluate and implement emerging AI tools for media buying and UX personalization
• Maintain a dashboard of key performance indicators and provide actionable insights on a weekly basis
• Collaborate with cross-functional teams to ensure effective lead hand-offs and message alignment
• Partner with the Director of Demand Generation on budget forecasting and growth modeling

Qualifications

• 4+ years of experience in multi-channel digital acquisition for B2B SaaS or digital-first enterprises
• Proven success scaling SEM, SEO, and paid social programs to boost pipeline and revenue
• Deep expertise in Google Ads, LinkedIn Ads, Google Analytics/GA4, Search Console, and CMS/A/B testing tools
• Hands-on experience with AI/ML tools for media management and creative iteration
• Advanced skills in Excel/Sheets for data analysis and stakeholder communication
• Strong understanding of B2B funnel metrics and attribution modeling
• Proactive communicator who thrives in fast-paced, startup environments

Benefits

• Join a passionate and innovative team in the cloud backup industry
• Opportunities for professional growth in a dynamic startup environment
• Competitive salary and benefits package

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.