Growth Marketing Manager

Woliba; United States; Remote; USD 80,000 - 140,000; Full time

Job summary

Woliba, an innovative company focused on enhancing workplace wellbeing through an AI-powered platform, is seeking a strategic Growth Marketing Manager. This role involves leading cross-channel marketing campaigns to optimize user acquisition and engagement, working collaboratively across teams to enhance the overall user journey. Join a mission-driven team focused on impactful wellbeing initiatives and enjoy flexible work arrangements and competitive compensation.

Benefits

Flexible remote work

Wellness perks

Growth-based incentives

Competitive compensation

Qualifications

• 5+ years in growth marketing, demand generation, or full-stack marketing.
• Hands-on experience running campaigns across Meta, Google, and LinkedIn Ads.
• Fluent in CRM systems like Brevo, Apollo, Pipedrive, Hubspot.

Responsibilities

• Lead planning and execution of cross-channel growth campaigns.
• Plan and optimize paid campaigns to drive leads and improve CAC/LTV.
• Track MQL → SQL → Deal funnel performance and report insights.

Skills

Growth Marketing

Performance Marketing

Analytical Skills

Campaign Management

Tools

CRM Systems

Google Ads

Meta Ads

LinkedIn Ads

Job description

About Woliba

Woliba is an AI-powered People Operations platform built to transform workplace wellbeing and culture. We help organizations create thriving, inclusive workplaces by delivering holistic health, engagement, and recognition experiences — all in one unified platform.

As we scale our platform and grow our branded app offering, we’re looking for a scrappy and strategic Growth Marketing Manager to help us unlock our next phase of user acquisition, engagement, and recurring revenue.

What You’ll Own

As our first dedicated growth hire, you’ll lead the planning and execution of cross-channel growth campaigns from paid acquisition to lead nurturing to funnel optimization.

You’ll work across marketing, product, and sales to scale our MQL engine, accelerate conversion, and optimize the user journey for our B2B and wellness audiences.

Key Responsibilities

• Performance Marketing: Plan, launch, and optimize paid campaigns (Meta, Google, LinkedIn) to drive leads and improve CAC/LTV.
  
• Funnel Optimization: Improve conversion across landing pages, lead magnets, forms, and email sequences.
  
• CRM & Automation: Own lead nurturing flows (Apollo, Brevo, Pipedrive) and engagement journeys with email and SMS campaigns.
  
• Growth Experiments: Run rapid tests across new channels, messaging, offers, and verticals
  
• Analytics & Reporting: Track MQL → SQL → Deal funnel performance and lead quality. Regularly report on ROI and insights.
  
• Content Support: Collaborate on content briefs, pillar pages, ad creative, and webinars aligned to campaigns.
  
• Partnerships & Channels: Support our channel marketing efforts through branded app launches, coaching programs, and affiliate pilots.
  

Who You Are

• 5+ years in growth marketing, demand gen, or full-stack marketing — ideally in B2B SaaS or health/wellness platforms
  
• Hands-on experience running campaigns across Meta, Google, and LinkedIn Ads
  
• Fluent in CRM systems like Brevo, Apollo, Pipedrive, Hubspot and automation tools
  
• Able to set up landing pages, run A/B tests, and write solid growth copy when needed
  
• Analytical mindset — confident in attribution, CAC, LTV, funnel metrics, and ROI modeling
  
• Growth-oriented and comfortable wearing multiple hats in a fast-moving environment
  
• Mission-aligned with holistic wellbeing, behavior change, and people-first cultures
  

Bonus Points

• Proven track record driving hyper-growth (10%+ MoM) in SaaS or B2B startup environments
• Strong understanding of PLG, sales-assisted, and hybrid growth models
• Experience working with or building scalable funnels for marketplaces, vertical SaaS, or health tech
• Previous success managing freelancers, agencies, or part-time creative resources to hit campaign goals
• Proficiency with tools like Webflow, WordPress, GA4, Looker Studio, Notion, and Airtable

What You’ll Get

• A mission-driven team that genuinely cares about impact, wellbeing, and people
  
• Opportunity to build the growth engine from the ground up
  
• Flexible remote work, wellness perks, and autonomy
  
• Competitive compensation + growth-based incentives + optional equity
  
• A role that evolves as fast as you grow

Apply Now

Ready to help transform how companies care for their people?