Growth Marketing Manager

SAFR from RealNetworks; Seattle (WA); Remote; USD 110,000 - 120,000; Full time

Benefits offered by this job

Bonus potential

Remote-friendly environment

Job summary

SAFR from RealNetworks is seeking a Growth Marketing Manager to build and drive pipeline for our retail-focused SaaS products. This remote US role entails developing and executing multi-channel demand generation programs in close partnership with Sales, SDRs, and executive leadership.

You’ll own campaigns, webinars, ABM programs, nurture journeys, and SDR enablement to consistently generate qualified opportunities, using AI to optimize performance and measure ROI across channels.

Qualifications

• 5+ years of B2B demand generation experience.
• Experience building integrated campaigns for SaaS products.
• AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance.
• Demonstrated success generating measurable pipeline through multi-channel marketing programs.
• Demonstrated ability to build demand generation programs in a lean environment, without relying on large paid media budgets or fully built marketing infrastructure.
• Experience contributing beyond demand generation to broader marketing execution in a small or lean marketing organization.
• Experience with account-based marketing (ABM).
• Strong experience with HubSpot or other marketing automation platform (Marketo, Pardot or similar).
• Experience partnering closely with SDR and sales organizations.
• Strong analytical skills with experience measuring campaign ROI and pipeline performance.
• Excellent project management and organizational skills.
• Ability to manage multiple campaigns simultaneously.
• Experience marketing to retailers or physical security technology buyers, preferrable

Responsibilities

• Develop and execute multi-channel demand generation campaigns that create qualified pipeline across multiple retail segments.
• Plan and deliver webinars that educate prospects and generate qualified leads.
• Plan and execute account-based marketing (ABM) programs targeting strategic accounts.
• Identify and prioritize target accounts in partnership with Sales.
• Own campaign calendars and execution from planning through measurement.
• Partner closely with Marketing to translate messaging into executable campaigns.
• Coordinate with SDRs and Sales to align campaign activity, outreach, and follow-up.
• Support social, digital, event, and other marketing execution that directly supports awareness, engagement, or demand.
• Contribute to broader SAFR Guard marketing priorities as needed, including content, messaging, website, and other go-to-market execution.

Skills

B2B demand gen

SaaS campaigns

AI-driven marketing

Multi-channel campaigns

Lean marketing

ABM

HubSpot

Sales alignment

ROI analytics

Project management

Retailers/physical security buyers

B2B demand gen (5+ years)

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

SAFR from RealNetworksis aunifiedecosystemspecializing in face-based computer visionsolutionsoptimizedfor real-world performance. Building on a legacy of digital mediaexpertiseand innovation, RealNetworks has created a new generation of products that employ best-in-class artificial intelligence and machine learning to enhance and secure our daily lives.

Position Overview:

Location:Remote in the US,West Coast preferred.

SAFR is looking for a results-orientedGrowth Marketing Managerto build and drive pipeline generation across our retail business. Working closely with Marketing, Sales, SDRs, and executive leadership, you will own the execution of integrated marketing programs that generate qualified pipeline across our target retail segments, from independent retailers to SMB chains to national retailers.

This role is responsible for turning strategy into measurable demand, as well as contributing to broader marketing execution as needed to help us reach, engage, and convert our target customers. You will develop and execute campaigns, webinars, account-based marketing (ABM) programs, nurture journeys, and SDR enablement that consistently generate qualified opportunities for our sales organization.

If you thrive on building marketing programs from the ground up, working across demand generation and broader marketing execution, and embracing AI to improve marketing performance, we want to hear from you!

What you’ll do:

• Develop and execute multi-channel demand generation campaigns that create qualified pipeline across multiple retail segments.
• Plan and deliver webinars that educate prospects and generate qualified leads.
• Plan and execute account-based marketing (ABM) programs targeting strategic accounts.
• Identify and prioritize target accounts in partnership with Sales.
• Own campaign calendars and execution from planning through measurement.

Campaign & Marketing Execution

• Partner closely with Marketing to translate messaging into executable campaigns.
• Coordinate closely with SDRs and Sales to align campaign activity, outreach, and follow-up, and provide the support needed for effective execution
• Support social, digital, event, and other marketing execution that directly supports awareness, engagement, or demand.
• Contribute to broader SAFR Guard marketing priorities as needed, including content, messaging, website, and other go-to-market execution.

Measurement & Operations

• Build and optimize marketing automation workflows, lead routing, campaign tagging, and reporting.
• Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue.
• Leverage campaign performance data and SDR/Sales/Customer feedback torecommend next steps, tests, and optimizations.
• Manage marketing budgets to maximize pipeline generation and return on investment.

What we are looking for:

• 5+ years of B2B demand generation experience.
• Experience building integrated campaigns for SaaS products.
• AI-native marketer who routinely leverages generative AI tools to accelerate campaign development and improve performance.
• Demonstrated success generating measurable pipeline through multi-channel marketing programs.
• Demonstrated ability to build demand generation programs in a lean environment, without relying on large paid media budgets or fully built marketing infrastructure.
• Experience contributing beyond demand generation to broader marketing execution in a small or lean marketing organization.
• Experience with account-based marketing (ABM).
• Strong experience with HubSpot or other marketing automation platform (Marketo, Pardot or similar).
• Experience partnering closely with SDR and sales organizations.
• Strong analytical skills with experience measuring campaign ROI and pipeline performance.
• Excellent project management and organizational skills.
• Ability to manage multiple campaigns simultaneously.
• Experience marketing to retailers or physical security technology buyers, preferrable

Salary range for this position: $110K-$120K/year plus 10% bonus

RealNetworks is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, age, national origin, veteran or disability status. We participate in E-Verify.