Demand Generation & Lifecycle Marketing Manager

Nscale; San Francisco (CA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Base + equity

Bonus

Career progression

Flexible work

Job summary

Nscale is seeking a growth marketing leader in San Francisco to own ABM programs targeting enterprise audiences. You will design and execute integrated campaigns across events, email, paid media, content syndication, webinars and retargeting, collaborating across Sales, Product Marketing, Content & Brand, Developer Marketing, Marketing Operations and Global Events to deliver speed and impact.

You will build nurture journeys by persona and funnel stage, define engagement rules and leverage AI and

Qualifications

• 5+ years in B2B ABM, demand generation, lifecycle, campaign or growth marketing with hands-on account-based programs.
• Proven track record building programs from scratch with no existing playbook.
• Ability to move from target accounts to executable campaigns with segmentation and messaging.
• Hands-on experience across nurture flows, events, webinars, paid campaigns and content syndication; measurable impact.
• Technical product background in cloud/SaaS/AI with marketing to technical buyers.
• Fluency in marketing automation and CRM, especially HubSpot.
• Analytical mindset: assess campaign and account performance and drive improvements.
• Strong project management and writing skills, capable of briefing others.

Responsibilities

• Own the development and execution of account-based demand generation programs for priority enterprise audiences.
• Build target-account programs from ground up, including segmentation, committee mapping, messaging, channels and follow-up.
• Collaborate with Sales to align on priorities, engagement plans, signals and next actions.
• Plan, launch, and optimize integrated campaigns across events, email, paid media, content syndication, webinars and retargeting.
• Build and optimize nurture journeys by persona, funnel stage and product interest.
• Define campaign logic and engagement signals to move prospects through qualification and into pipeline.
• Use account intent and sales feedback to identify progressing accounts and where to intervene.
• Partner with Product Marketing and Content to turn technical narratives into campaign-ready assets.
• Coordinate with Global Events on demand motions from pre-event to post-event follow-up.
• Work with Marketing Operations to improve targeting, scoring, routing, attribution and reporting.
• Stand up new motions from a blank page to live campaigns and repeatable processes.
• Leverage AI, martech and sales feedback to personalize programs and turn wins into repeatable playbooks.

Skills

ABM

Demand generation

Lifecycle marketing

Campaign management

Growth marketing

HubSpot

CRM

Data-driven

Project management

Writing

Tools

HubSpot

Job description

About Nscale

At Nscale, our Marketing team plays a critical role in driving the adoption and engagement of our sovereign AI cloud platform. We take a data-centric approach to connecting with our core audience, ensuring their needs are understood and reflected in our marketing strategies. We thrive on a culture of relentless innovation, ownership, and accountability, where every team member takes pride in their work and drives it with excellence and urgency. As an Nscaler, you’ll build trust through openness and transparency, where everyone is inspired to do their best work.

About Nscale

At Nscale, our Marketing team plays a critical role in driving the adoption and engagement of our sovereign AI cloud platform. We take a data-centric approach to connecting with our core audience, ensuring their needs are understood and reflected in our marketing strategies. We thrive on a culture of relentless innovation, ownership, and accountability, where every team member takes pride in their work and drives it with excellence and urgency. As an Nscaler, you’ll build trust through openness and transparency, where everyone is inspired to do their best work.

Come join the team and join us in building the technology that powers the future!

About The Job

Reporting to the Senior Growth Marketing Lead, you'll own account-based demand generation programs that turn engagement from Nscale's enterprise audiences into qualified pipeline. You'll hit the ground running with ABM, using target-account priorities, buying committees, intent, engagement and sales insight to build and execute integrated programs across curated events, email, paid media, content syndication, webinars and retargeting, to name a few. You'll also own the nurture and follow-up journeys that move prospects from first engagement through to meaningful sales conversations, and help turn successful account plays into repeatable programs across segments and regions. You'll work closely with the Commercial Team, Product Marketing, Sales, Content & Brand, Developer Marketing, Marketing Operations, Partnerships, and Global Events to bring campaigns to market with speed and commercial impact.

Responsibilities

• Own the development and execution of account-based demand generation programs for priority enterprise audiences.
• Build target-account programs from the ground up, including segmentation, buying-committee mapping, campaign hypotheses, messaging, channel mix and follow-up.
• Collaborate with Sales to align on account priorities, engagement plans, signals, handoff and next actions.
• Plan, launch, and optimize integrated campaigns across curated events, email, paid media, content syndication, webinars, outbound support and retargeting.
• Build and optimize nurture journeys by persona, funnel stage, product interest, intent and account fit.
• Define campaign logic, engagement signals and follow-up rules that move prospects through qualification and into pipeline.
• Use account intent, campaign engagement and sales feedback to identify which accounts are progressing and where further intervention is needed.
• Partner with Product Marketing, Content & Brand, and Developer Marketing to turn technical narratives into campaign-ready assets.
• Partner with Global Events on demand motions around roundtables, conferences and field programs, from pre-event campaigns through post-event follow-up.
• Work with Marketing Operations to improve targeting, scoring, routing, attribution and account-level reporting.
• Stand up entirely new motions from a blank page where no program, template or playbook exists yet, taking them from first hypothesis to live campaign to documented, repeatable process.
• Use AI, martech, campaign data and sales feedback to personalize programs, analyze performance and turn wins into repeatable playbooks.

Who You Are

You’re commercially minded, resourceful, and comfortable in ambiguity. You move quickly from idea to execution, build structure where none exists, and turn early learnings into something repeatable. You care less about campaign activity than about whether the right accounts are engaging, progressing and converting into pipeline.

• 5+ years in B2B ABM, demand generation, lifecycle, campaign or growth marketing, with hands‑on experience building and running account-based programs for enterprise audiences.
• A track record of building programs from scratch rather than inheriting them: you’ve launched motions with no existing playbook, tooling or precedent to work from, and got them producing pipeline.
• You know how to move from a target‑account list to an executable program, including segmentation, buying committees, messaging, channel orchestration, sales alignment, nurture and measurement.
• Hands‑on program experience across nurture flows, email, webinars, event‑led motions, content syndication or paid campaigns, and you can say what you changed and what it did.
• A technical product background, ideally cloud, infrastructure, SaaS, AI or developer tools, with experience marketing to technical buyers such as engineering, IT, data or infrastructure teams.
• Fluency in marketing automation and CRM, particularly HubSpot.
• An analytical eye: you read campaign and account‑level performance and find practical improvements rather than just reporting numbers.
• Strong project management and writing skills, whether producing assets yourself or briefing others.

What We Can Offer You

• Highly competitive package (base + equity + bonus) with reviews every 12 months.
• Join the fastest‑growing tech startup, your chance to push boundaries, collaborate with brilliant minds, and make your mark on cutting‑edge AI.
• Expect a dynamic progression plan tailored to your ambitions. Grow by trying new things, leading, challenging the status quo, and owning your impact, always with our full support.
• Human‑First Flexibility: We treat you as humans first. Our flexible workplace trusts Nscalers to deliver, giving you the autonomy to shape your day around life's moments.

The range below reflects the base salary for the position. Actual compensation may vary based on job‑related factors such as skill set, experience, education, and location. In addition to base salary, this role may be eligible for bonus, equity, and/or commission programs. Nscale may offer a competitive benefits package including medical, dental, vision, flexible paid time off, parental leave, and retirement plan participation.

Salary Range: $90,000 USD - $150,000 USD

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