Growth Marketing Manager

Kala Talent; New York (NY); Vor Ort; USD 110.000 - 160.000; Vollzeit

Zusammenfassung

Kala Talent is hiring a Growth Marketing Manager to drive demand, acquisition, and revenue for a B2B SaaS company. The role blends growth and product marketing across channels, messaging, and GTM initiatives.

The candidate will develop and optimize campaigns, manage paid and organic channels, and align marketing with sales for pipeline growth. Strong analytics and cross-functional collaboration are essential.

Qualifikationen

• 3+ years of growth marketing, demand generation, product marketing, or related roles.
• Experience in B2B SaaS and driving measurable acquisition or pipeline growth.
• Strong understanding of B2B funnels and demand generation.
• Experience with paid acquisition, email, content, and other digital channels.
• Experience developing positioning, messaging, and GTM materials.
• Strong analytical skills and ability to work with metrics.
• Proficient in tools like HubSpot, Salesforce, GA or similar.

Aufgaben

• Develop and execute growth marketing strategies across acquisition channels.
• Own campaigns from planning through measurement and optimization.
• Manage paid, organic, email, content, and other demand channels.
• Analyze funnel to improve conversion and pipeline.
• Develop messaging and value propositions for audiences.
• Support product launches and go-to-market initiatives.
• Create sales enablement content with sales/product.
• Conduct market research to inform strategy and messaging.
• Run experiments across channels, audiences, and creative.

Kenntnisse

Growth marketing

Demand generation

Product marketing

Analytics

Communication

Organization

B2B marketing

Tools

HubSpot

Salesforce

Google Analytics

Jobbeschreibung

About kala

Helping US-based startups and SMBs build stronger teams by finding no more, no less than the right people remotely for tech, product, and marketing roles worldwide.

About the hiring company

Our client is building software that makes responsible, automated decisions for every participant in the international supply chain.

About the role

We’re looking for a Growth Marketing Manager to drive demand, customer acquisition, and revenue growth for a B2B SaaS company. This role combines growth marketing with elements of product marketing, working across acquisition, messaging, campaigns, and go-to-market initiatives.

Responsibilities

Develop and execute growth marketing strategies across key acquisition channels

Own campaigns from planning through execution, measurement, and optimization

Manage and optimize paid, organic, email, content, and other demand generation channels

Analyze the marketing funnel and identify opportunities to improve conversion and pipeline

Develop and test messaging, positioning, and value propositions for different audiences

Support product launches and go-to-market initiatives

Create sales enablement materials and content in partnership with sales and product

Conduct customer and market research to inform marketing strategy and messaging

Run experiments across channels, audiences, messaging, and creative

Track and report on key marketing and business metrics

Work closely with sales, product, and leadership to align marketing efforts with company goals

Requirements

• 3+ years of experience in growth marketing, demand generation, product marketing, or a related role
• Experience in B2B SaaS
• Proven ability to drive measurable acquisition, engagement, or pipeline growth
• Strong understanding of B2B marketing funnels and demand generation
• Experience with paid acquisition, email, content, and other digital marketing channels
• Experience developing positioning, messaging, and go-to-market materials
• Strong analytical skills and comfort working with marketing and business metrics
• Experience with tools such as HubSpot, Salesforce, Google Analytics, or similar platforms
• Strong written and verbal communication skills
• Highly organized, hands-on, and comfortable working in a fast-moving environment