Growth & CRO Strategist

Buck Mason; Los Angeles (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

Buck Mason is hiring a Growth & CRO Strategist in Los Angeles to lead performance marketing efforts and oversee conversion rate optimization across their website. The role requires 5–8 years of experience in digital or performance marketing, particularly in e-commerce. The ideal candidate will interact with senior leadership and drive measurable growth across multiple channels and platforms. A salary range of $90,000 to $120,000 annually is offered, along with a full-time, onsite work structure.

Qualifications

• 5–8 years in digital, e-commerce, or performance marketing.
• Experience driving CRO with a structured testing program.
• Strong analytical skills and comfort with metrics.

Responsibilities

• Manage and optimize paid media across various platforms.
• Own the CRO roadmap for the e-commerce site.
• Drive multi-channel strategy and full-funnel measurement.

Skills

Performance marketing

Conversion rate optimization (CRO)

Analytics (GA4, Shopify)

A/B testing

Project management

Tools

GA4

Shopify

Looker

Tableau

Job description

About the Role

We're hiring a Growth & CRO Strategist to be the right hand to the VP of Digital. You'll own day-to-day execution of performance marketing across Meta, Google, YouTube, and Affiliate, lead conversion rate optimization and manage the digital product roadmap for buckmason.com. This is a high-leverage role for an operator who can move fast across performance marketing, merchandising, UX, and engineering — translating strategy into daily action and measurable growth. You'll have meaningful ownership from day one and a direct line to senior leadership.

What You'll Do

Performance Marketing

• Manage day-to-day execution and optimization of paid media across Meta, Google (Search, Shopping, PMax), YouTube, and Affiliate.
• Own pacing, budget allocation, and efficiency targets (ROAS, CAC, blended MER) across channels.
• Partner with creative teams to brief, test, and scale new ad creative on a fast cadence.
• Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews.
• Build and maintain reporting that ties spend to revenue, new customer acquisition, and contribution margin.
• Run a continuous incrementality testing program (geo holdouts, conversion lift, platform experiments) and use MMM signal to rebalance channel mix and decide where the next dollar goes.

Conversion Rate Optimization & Digital Product

• Own the CRO roadmap for buckmason.com — from homepage and PLP to PDP and checkout.
• Plan, prioritize, and run a continuous A/B testing program; report on lift, significance, and learnings.
• Use analytics, heatmaps, session replay, and customer feedback to surface the next highest-impact tests.
• Partner with UX, creative, and engineering to translate insights into shipped, measurable changes.
• Manage the feature roadmap for the e-commerce site — site search, navigation, personalization, account, and checkout.
• Write briefs and requirement docs, prioritize the backlog with engineering, QA new features, and own launch readiness.
• Maintain a clear point of view on what's next for the buckmason.com customer experience.

What You'll Bring

• 5–8 years of experience in digital, e-commerce, or performance marketing, ideally at a DTC or omnichannel apparel brand.
• Track record of driving CRO wins through a structured, hypothesis-driven testing program.
• Comfort writing briefs and requirement docs and shipping with a small engineering team.
• Ability to zoom in and zoom out — equally comfortable in the weeds of a Meta or Google account (building campaigns, auditing structure, troubleshooting a buyer's work) and stepping back to drive paid strategy, channel mix, and full-funnel measurement.
• Strong analytics chops — fluent in GA4, Shopify reporting, and at least one BI tool (Looker, Tableau, Omni, or similar).
• Excellent written communication and the ability to operate cross-functionally with creative, brand, merchandising, and engineering.
• Bias to action and comfort working in person with a tight, ambitious team.
• Shopify Plus experience.
• Apparel, fashion, or lifestyle brand background is a plus

Logistics

• Reports to: VP of Digital
• Location: Buck Mason HQ, Los Angeles — onsite, 5 days/week
• Type: Full-time, exempt

$90,000 - $120,000 a year