Growth Marketing Manager

G0549 Politico LLC; Arlington (VA); On-site; USD 100,000 - 115,000; Full time

Job summary

POLITICO in Arlington, VA is seeking a Growth Marketing Manager to drive audience growth, demand generation, and first‑party data expansion across our professional and advertising products. You’ll own multi‑channel campaigns and collaborate with editorial, product, sales, and ad teams to align marketing with revenue goals.

You’ll optimize paid media across Google, Meta, DV360, The Trade Desk, and emerging channels, use AI tools to improve planning and testing, and report on KPIs with clear

Qualifications

• 3–5 years of experience in growth marketing or related role
• Hands-on paid media experience with Google Ads and Meta Ads Manager
• Fluency with data tools (e.g., Domo, Marketo) and linking campaigns to outcomes
• Experience using AI tools for copy testing, audience research, or optimization
• Growth mindset with curiosity and experiment-first approach
• Strong written communication and ability to present results to leadership
• Experience marketing to California, Texas, or other non-DC markets
• Familiarity with newsletter or subscription audience growth strategies

Responsibilities

• Drive first‑party data growth: email subscribers, newsletter signups, users, qualified leads with clear KPIs.
• Build pipeline for professional product sales and advertising partnerships across revenue lines.
• Execute go‑to‑market campaigns in key growth markets including California and other North American regions.
• Plan, create, and optimize paid campaigns across Google, Meta, LinkedIn, and programmatic platforms; manage budgets for CPL/ROAS.
• Use AI tools to improve planning, targeting, testing, and reporting across campaigns.
• Own KPIs and report outcomes to editors, product, sales, and leadership; collaborate cross‑functionally

Skills

Growth marketing

Paid media

Data analytics

AI tools

Communication

Cross-functional

Newsletter growth

Tools

Google Ads

Meta Ads Manager

Programmatic

DV360

The Trade Desk

Job description

POLITICO is building. Across professional intelligence products and advertising, our business lines have significant growth potential — in key geographic markets where our brand is still developing, and in established markets where newer products need stronger awareness and demand. We’re hiring a Growth Marketing Manager to help drive that growth.

Who You Are

A collaborative professional who thrives in fast‑paced environments and takes ownership from concept through execution, consistently delivering high‑quality results. An exceptional communicator and relationship builder who partners effectively across teams, influences stakeholders, and navigates competing priorities with confidence and professionalism. A proactive problem solver with a strong attention to detail, sound judgment, and a continuous improvement mindset, always looking for opportunities to elevate the work and drive meaningful impact.

What You’ll Do

Audience Acquisition & Demand Generation

Drive first‑party data growth — email subscribers, newsletter sign‑ups, registered users, and qualified leads — with clear KPIs tied to each campaign and business line. Generate pipeline for both professional product sales and advertising partnerships, building awareness among audiences who can monetize across our revenue lines.

Support the Associate Director of Lead Generation & Audience Growth in executing full‑funnel strategies that move prospects from awareness to conversion. Analyze attribution and funnel data to identify drop‑off points and optimise at every stage.

Market & Product Growth

Execute go‑to‑market campaigns in key geographic growth markets — including California and other North American markets where POLITICO awareness is still developing. Drive awareness and demand for newer professional products in both growth markets and established markets where newer offerings are still building their audience. Partner with senior team members to develop market‑ and product‑specific messaging, positioning, and channel mix.

Paid Media Planning & Buying

Plan, buy, and optimise paid campaigns across Google, Meta, LinkedIn, programmatic (DV360 / The Trade Desk), and emerging channels. Manage budgets with a focus on CPL, ROAS, etc. — balancing spend efficiency against growth targets across multiple business lines. Test and iterate on creative concepts, audience segments, and landing page variants to continuously improve campaign performance.

AI‑Powered Marketing Operations

Actively use AI tools to improve how campaigns are planned, targeted, tested, and reported — not as a novelty, but as a standard part of how you work. Bring a forward‑leaning point of view on where AI can help a lean team execute at a higher level and move faster.

Reporting & Cross‑Functional Collaboration

Own your KPIs — audience growth, lead volume, conversion rates — and report on them clearly and consistently to the team and to leadership. Collaborate across editorial, product, sales, and advertising teams to ensure marketing efforts are aligned with business priorities and revenue goals.

What You’ll Need

• 3–5 years of experience in growth marketing, performance marketing, or a closely related role — ideally in media, publishing, or a digital subscription business.
• Hands‑on paid media experience: built and managed campaigns in Google Ads, Meta Ads Manager, and at least one programmatic platform. Know the difference between a good bid strategy and a lazy one.
• Fluency with data: comfortable in Domo, Marketo, able to pull your own reports, and confident connecting campaign performance to business outcomes.
• Experience using AI tools in your day‑to‑day work — for copy testing, audience research, briefing, or campaign optimisation.
• A growth mindset: curious, experimental, and treating every campaign as a learning opportunity.
• Strong written communication and the ability to present results clearly to senior stakeholders.
• Experience working in or marketing to California, Texas, or other non‑DC political/policy markets.
• Familiarity with newsletter or subscription audience growth strategies.

Compensation

$100,000‑115,000 Annual Base. The final salary offered will be based on factors including relevant experience, skills, and qualifications.