Senior Manager, Growth Marketing

The Daily Upside; United States; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Life insurance

Flexible Spending Account (FSA)

401k

Unlimited PTO

Paid holidays

Parental leave

Job summary

The Daily Upside is hiring a hands-on growth marketer to drive subscriber acquisition across our newsletter portfolio. This is an execution role focused on hitting daily subscriber targets through paid campaigns, swaps, media buys, and social distribution.

You will manage Meta, Google, and other paid channels, optimize targeting, bids, and creative while coordinating with editorial. This role emphasizes CPA by channel, subscriber quality, and scalable growth. Remote work is allowed.

Qualifications

• 4–7 years in growth or performance marketing, ideally at a newsletter, media or subscription business.
• Hands-on experience managing paid social and search budgets yourself, not only through agencies.
• Experience with newsletter growth tactics such as swaps, paid recommendations and sponsorship buys (strongly preferred).
• Comfort in spreadsheets and ad-platform reporting; you can tell us your CPA by channel without looking it up.
• You care about subscriber quality, not just volume: cheap subscribers who never open aren’t a win.
• You’re organized enough to manage many partners and campaigns at once, and you follow up without being asked.
• Clear, concise communication with leadership.

Responsibilities

• Hit subscriber targets daily. Track acquisition pacing against the goal for each brand, spot shortfalls early, and fix them the same day.
• Run paid acquisition. Launch, manage and optimize campaigns on Meta, Google and other paid channels.
• Run newsletter swaps and cross-promotions. Build and maintain a pipeline of swap and recommendation partners, negotiate terms, coordinate placements and track how each partner’s subscribers perform.
• Source and execute media buys. Find sponsorship placements in other newsletters, podcasts and communities, negotiate rates, manage insertion orders and measure ROI.
• Drive social distribution. Get our content and subscribe calls-to-action in front of new audiences on social media, working with editorial on what to post.
• Report on performance. Own the daily and weekly growth dashboard: spend, CPA, volume, quality (open and engagement rates by source) and channel mix. Present results to leadership clearly and without spin.
• Test constantly. Run a steady stream of channel, creative and landing-page tests. Bring the winners to leadership with a recommendation to scale.

Skills

Growth marketing

Subscriber growth

Paid media management

Analytics & reporting

Cross-functional collaboration

Tools

Meta Ads Manager

Google Ads

Job description

The Daily Upside is a fast-growing digital media company delivering high-quality coverage of business, finance, economics, and investing. Our team of seasoned journalists is passionate about uncovering the forces shaping the global business landscape, providing readers with sharp, insightful reporting on the stories that matter most.

With a readership of over 1 million engaged subscribers across our platforms, we are a trusted source for business leaders, investors, and decision-makers worldwide.

Our flagship newsletter provides essential analysis of business, financial, and economic trends, while our suite of B2B verticals includes:

• Advisor Upside – focused on the wealth management and financial advisory space
• ETF Upside – dedicated to the evolving ETF industry
• Retirement Upside – centered on retirement strategy and planning insights
• CFO Upside - exploring corporate financial leadership and insights straight from executive decision-makers

Our mission is to empower forward-thinking business leaders with a deeper understanding of the key drivers and hidden dynamics shaping the economic outlook. We strive to deliver content that is both engaging and thought-provoking — a must-read for those who want to stay ahead of the curve.

About the Role

The Daily Upside is hiring a hands-on growth marketer to drive subscriber acquisition across our newsletter portfolio. This is an execution role. You’ll start each day with a subscriber target and the job of hitting it: launching and optimizing paid campaigns, running newsletter swaps and cross-promotions, sourcing and negotiating media buys, and getting our content distributed on social media.

Responsibilities:

• Hit subscriber targets daily. Track acquisition pacing against the goal for each brand, spot shortfalls early, and fix them the same day.
• Run paid acquisition. Launch, manage and optimize campaigns on Meta, Google and other paid channels. That covers audience targeting, bidding, copy and creative testing, and holding cost-per-subscriber and subscriber-quality targets.
• Run newsletter swaps and cross-promotions. Build and maintain a pipeline of swap and recommendation partners, negotiate terms, coordinate placements and track how each partner’s subscribers perform.
• Source and execute media buys. Find sponsorship placements in other newsletters, podcasts and communities, negotiate rates, manage insertion orders and measure ROI.
• Drive social distribution. Get our content and subscribe calls-to-action in front of new audiences on social media, working with editorial on what to post.
• Report on performance. Own the daily and weekly growth dashboard: spend, CPA, volume, quality (open and engagement rates by source) and channel mix. Present results to leadership clearly and without spin.
• Test constantly. Run a steady stream of channel, creative and landing-page tests. Bring the winners to leadership with a recommendation to scale.

What we’re looking for:

• 4–7 years in growth or performance marketing, ideally at a newsletter, media or subscription business.
• Hands-on experience managing paid social and search budgets yourself, not only through agencies.
• Experience with newsletter growth tactics such as swaps, paid recommendations and sponsorship buys (strongly preferred).
• Comfort in spreadsheets and ad-platform reporting; you can tell us your CPA by channel without looking it up.
• You care about subscriber quality, not just volume: cheap subscribers who never open aren’t a win.
• You’re organized enough to manage many partners and campaigns at once, and you follow up without being asked.
• Clear, concise communication with leadership.
• Medical, dental, vision, long-term disability, and life insurance.
• Flexible Spending Account (FSA).
• 401k.
• Unlimited PTO, paid holidays, parental leave.
• Work from anywhere with a good internet connection.
• Opportunity to work with a fun and passionate team and be a stakeholder in building something truly special in the media industry.