Growth Marketing Lead - Strategy, Campaigns & Revenue

Puck Enterprises Inc; Manning (IA); On-site; USD 90,000 - 130,000; Full time

Job summary

Puck Enterprises Inc. is seeking a Growth Marketing Manager to lead the in-house marketing strategy for all products and services. You will direct campaigns, manage a budget, and work with Sales on priority markets to drive qualified pipeline and measurable growth.

You will lead a team, coordinate agencies, and ensure consistent branding across media while tracking ROI and performance against plans. Exceptional communication and leadership are essential.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least five years of progressive marketing experience with growth and demand gen.
• Experience planning programs, managing budgets, and reporting results.
• Experience leading teams, agencies, or cross-functional programs.

Responsibilities

• Own the annual marketing strategy, plan, and budget aligned to growth goals.
• Translate revenue targets into market, segment, and campaign plans.
• Meet weekly with Sales on priority products and pipeline feedback.
• Define lead criteria and Marketing-to-Sales handoff; track from first touch to close.
• Lead market research, segmentation, competitive analysis, and VOC work.
• Plan and execute integrated campaigns across digital, events, and print channels.
• Coordinate promotions with Sales to maximize reach in target markets.
• Oversee marketing materials and ensure brand consistency across media.
• Manage the marketing team, agencies, calendars, and resources.
• Monitor pipeline, campaign ROI, and budget performance; adjust as needed.
• Present performance reports, forecasts, risks, and recommendations to leadership.
• Provide product and market expertise and contribute to the business plan.
• Ensure compliance with legal, copyright, privacy, and advertising rules.

Skills

Strategic marketing

Growth planning

Sales & marketing alignment

Campaign planning

Leadership

Communication

Adobe Creative Suite

Photography/videography

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

WordPress

WooCommerce

SEO

Marketing analytics

Campaign attribution

HubSpot / Salesforce

Job description

Puck Enterprises Inc. is seeking a Growth Marketing Manager to lead the in-house marketing strategy for all products and services. You will direct campaigns, manage a budget, and work with Sales on priority markets to drive qualified pipeline and measurable growth.

You will lead a team, coordinate agencies, and ensure consistent branding across media while tracking ROI and performance against plans. Exceptional communication and leadership are essential.