Growth Marketing Manager

Puck Enterprises Inc; Manning (IA); In loco; USD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Puck Enterprises Inc. is seeking a Growth Marketing Manager to lead the in-house marketing strategy for all products and services. You will direct campaigns, manage a budget, and work with Sales on priority markets to drive qualified pipeline and measurable growth.

You will lead a team, coordinate agencies, and ensure consistent branding across media while tracking ROI and performance against plans. Exceptional communication and leadership are essential.

Competenze

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least five years of progressive marketing experience with growth and demand gen.
• Experience planning programs, managing budgets, and reporting results.
• Experience leading teams, agencies, or cross-functional programs.

Mansioni

• Own the annual marketing strategy, plan, and budget aligned to growth goals.
• Translate revenue targets into market, segment, and campaign plans.
• Meet weekly with Sales on priority products and pipeline feedback.
• Define lead criteria and Marketing-to-Sales handoff; track from first touch to close.
• Lead market research, segmentation, competitive analysis, and VOC work.
• Plan and execute integrated campaigns across digital, events, and print channels.
• Coordinate promotions with Sales to maximize reach in target markets.
• Oversee marketing materials and ensure brand consistency across media.
• Manage the marketing team, agencies, calendars, and resources.
• Monitor pipeline, campaign ROI, and budget performance; adjust as needed.
• Present performance reports, forecasts, risks, and recommendations to leadership.
• Provide product and market expertise and contribute to the business plan.
• Ensure compliance with legal, copyright, privacy, and advertising rules.

Conoscenze

Strategic marketing

Growth planning

Sales & marketing alignment

Campaign planning

Leadership

Communication

Adobe Creative Suite

Photography/videography

Formazione

Bachelor's degree in Marketing, Business, or Communications

Strumenti

WordPress

WooCommerce

SEO

Marketing analytics

Campaign attribution

HubSpot / Salesforce

Descrizione del lavoro

Location: Manning, IADepartment: Marketing Employment Type: Full-Time Schedule: Monday - Friday, 8:00 AM - 5:00 PM

Who We Are

At Puck, we are Built to Lead. We are a dynamic manufacturing company committed to delivering high-quality products and fostering a team environment where every member plays a critical role in our success. If you are a technically minded problem-solver who picks up new concepts quickly and thrives when there's always something new to learn, we want to hear from you.

What You'll Do

The Growth Marketing Manager is out dedicated in-house marketing leader, turning company strategy into qualified pipeline, profitable mix, and measurable growth. You'll plan and direct marketing for all of our products and services, work hand in hand with Sales on priority markets and accounts, and manage the people, agencies, budget, and reporting needed to deliver the annual marketing plan.

Your day-to-day responsibilities will include:

• Own the annual marketing strategy, operating plan, and budget in line with company growth and profitability goals.
• Translate company revenue targets into market, segment, product, account, and campaign plans.
• Meet weekly with Sales on priority products, strategic accounts, pipeline gaps, and market feedback.
• Define lead qualification criteria and the Marketing-to-Sales handoff, tracking leads from first touch through close.
• Lead market research, customer segmentation, competitive analysis, and voice-of-customer work to uncover growth opportunities.
• Plan and execute integrated campaigns across digital, website, social media, email, print, video, PR, events, and demonstrations, tracking cost-per-lead and conversion by channel.
• Coordinate promotions and product introductions with Sales and internal teams to maximize reach in target markets.
• Oversee catalog, flyers, websites, videos, photography, and other sales materials, and track which ones help Sales win deals.
• Maintain consistent branding, messaging, and quality across all media, reviewing and approving materials before publication.
• Manage the marketing team, outside agencies, content and campaign calendars, and resources to meet financial and operational goals.
• Monitor marketing-sourced pipeline, campaign return, budget performance, and forecast accuracy, and take corrective action when results are off plan.
• Present concise performance reports, forecasts, risks, and recommendations to the leadership team.
• Provide product and market expertise and contribute to the company business plan.
• Ensure marketing communications follow applicable legal, copyright, privacy, advertising, and postal requirements.
• Other duties as assigned.

What We're Looking For

• Strategic marketing and growth planning
• Commercial and financial acumen
• Sales and marketing alignment
• Market research, segmentation, and voice-of-customer capability
• Campaign planning, measurement, and attribution
• Budget management and forecasting discipline
• Leadership, coaching, and resource management
• Communication proficiency (verbal, written, presentation, and executive-level)
• Organizational skills, initiative, teamwork, creativity, and problem solving
• Experience in Adobe Creative Suite
• Proficient in photography, videography, and photo/video editing

Required Education & Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• At least five years of progressive experience in marketing, sales and marketing, demand generation, or a related commercial field.
• Demonstrated experience planning and executing marketing programs, managing budgets, and reporting measurable business results.
• Experience leading team members, agencies, vendors, or cross-functional programs.

Preferred Education & Experience

• Experience managing websites, social media, email marketing, and multiple media types
• WordPress, WooCommerce, SEO, marketing analytics, and campaign attribution experience
• Experience with a CRM or marketing automation platform (e.g., HubSpot, Salesforce) for pipeline tracking
• Photography, videography, and video editing experience
• Experience in manufacturing, agriculture, industrial, fire, military, or other relevant markets.

Supervisory Responsibility

This position has supervisory responsibilities. You will lead the Marketing department, including work direction, coaching, performance management, staffing recommendations, hiring, and termination decisions in accordance with company policy.

Physical Requirements

This is primarily a sedentary role in a professional office environment. Team members must be able to:

• Sit for extended periods and work on a computer throughout the day
• Occasionally stand, walk, bend and move throughout the facility
• Occasionally lift files and office products up to 10lbs

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This role operates primarily in a professional office environment and routinely uses standard office equipment. Frequent visits to areas throughout the facility, including manufacturing areas where noise levels can be loud and appropriate personal protective equipment may be required, are part of the job.

Travel

Occasional travel is expected for industry events, customer visits, demonstrations, conferences, agency meetings, or team activities.

Puck provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. Puck complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities. Puck expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.