Growth Marketing Lead: Scale Multi-Channel Acquisition

Thatch; Austin (TX); On-site; USD 145,000 - 193,000; Full time

Job summary

Thatch is a fully distributed early-stage company reshaping how health benefits work. We seek a Growth Marketing Lead to own strategy across paid social, CTV, OOH, radio, and emerging channels, driving testable, repeatable pipelines.

You will partner with Growth, Product Marketing, Design, and Analytics to turn new channels into measurable growth while building attribution frameworks and prioritizing opportunities based on data.

Qualifications

• Experience building and scaling paid acquisition programs across multiple channels.
• Ability to own strategy, budget, execution, and measurement.

Responsibilities

• Own growth strategy across paid social, CTV, OOH, radio, podcasts, and emerging channels.
• Build and execute channel testing plans with hypotheses, metrics, and measurement plans.
• Partner with Design and Product Marketing to tailor creative for each audience and channel.
• Own agency and vendor relationships across media buying and production.
• Measure performance across pipeline, CAC, and revenue; guide investment decisions.
• Develop attribution and incrementality frameworks where last-click is insufficient.
• Prioritize growth opportunities with Analytics, Product Marketing, and Finance.
• Scale successful programs while testing new channels.

Skills

Paid social

Channel testing

Analytics

Budget ownership

Cross-functional collab

Job description

Thatch is a fully distributed early-stage company reshaping how health benefits work. We seek a Growth Marketing Lead to own strategy across paid social, CTV, OOH, radio, and emerging channels, driving testable, repeatable pipelines.

You will partner with Growth, Product Marketing, Design, and Analytics to turn new channels into measurable growth while building attribution frameworks and prioritizing opportunities based on data.