Growth Marketing Lead — Remote

Occidental Roofing, LLC; Tucson (AZ); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Equity eligibility

401(k) plan

Paid time off

Company expense card

Job summary

Occidental Roofing, LLC is hiring a Marketing Manager (Growth & Digital Performance) to build, execute, and lead the marketing engine. This role is a builder’s role, owning pipeline generation, digital performance, and revenue impact from day one.

You’ll manage SEO/SEM, paid media, CRM, content, analytics, automation, and AI-driven marketing operations, delivering inbound leads and optimizing funnel performance.

Qualifications

• 4-6 years of digital marketing experience across SEO, SEM, paid media, and performance marketing.
• Proven track record driving measurable results (ROAS, CPL/CAC, traffic, rankings, lead gen).
• Direct experience running paid media campaigns end-to-end with quantifiable success.

Responsibilities

• Build, execute, and continuously optimize SEO and SEM campaigns to generate qualified inbound leads.
• Manage Google Ads, Facebook Ads, LinkedIn Ads, and other paid media to drive measurable ROI.
• Deliver improvements in ROAS, CPL, CPA, CAC, and lead quality through data-driven optimization.
• Implement and manage marketing technology and automation tools (CRM, analytics, email marketing, workflow automation).
• Leverage AI tools to streamline content creation, campaign optimization, reporting, and workflow automation.
• Build dashboards and reporting systems to track marketing attribution, funnel performance, and KPIs.
• Plan and manage a content calendar aligned with SEO and funnel strategy.
• Create and repurpose content from internal teams to support brand and lead gen.
• Develop and execute a full-funnel marketing strategy to drive revenue goals and brand awareness.

Skills

SEO

SEM

Paid media

Analytics

AI tools

Marketing automation

Content marketing

Growth marketing

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Google Tag Manager

Google Search Console

Job description

Occidental Roofing, LLC is hiring a Marketing Manager (Growth & Digital Performance) to build, execute, and lead the marketing engine. This role is a builder’s role, owning pipeline generation, digital performance, and revenue impact from day one.

You’ll manage SEO/SEM, paid media, CRM, content, analytics, automation, and AI-driven marketing operations, delivering inbound leads and optimizing funnel performance.