Growth-Driven Marketing Manager — B2B Manufacturing

Western States Metal Roofing; Phoenix (AZ); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Benefits package

Opportunities for advancement

Job summary

Western States Metal Roofing is seeking a Marketing Manager who builds strategy, executes campaigns, analyzes data, and drives measurable business growth. This role requires leading initiatives that generate qualified leads, improving SEO, and managing digital advertising.

The right candidate will oversee content creation, collaborate with Sales to align goals, and manage agencies. Join a national manufacturer with a fast-paced, data-driven marketing environment.

Qualifications

• Proven experience leading marketing initiatives that produced measurable results.
• Strong understanding of digital marketing, SEO, PPC, email marketing, and analytics.
• Excellent communication and project management skills.
• Ability to think strategically while executing tactically.

Responsibilities

• Develop and execute marketing strategies that generate qualified leads.
• Manage and improve SEO and website performance.
• Oversee social media strategy across all platforms.
• Create and coordinate content including blogs, videos, email campaigns, and product launches.
• Analyze marketing analytics and provide actionable reporting.
• Improve conversion rates throughout the customer journey.
• Work closely with Sales to align marketing efforts with revenue goals.
• Manage outside agencies and vendors when necessary.
• Develop marketing calendars and campaign plans.
• Stay ahead of industry trends and AI-driven marketing technologies.

Skills

Marketing strategy

Digital marketing

SEO

Analytics

Content marketing

CRM / marketing automation

Tools

CRM platforms

Marketing automation

Google Analytics

Job description

Western States Metal Roofing is seeking a Marketing Manager who builds strategy, executes campaigns, analyzes data, and drives measurable business growth. This role requires leading initiatives that generate qualified leads, improving SEO, and managing digital advertising.

The right candidate will oversee content creation, collaborate with Sales to align goals, and manage agencies. Join a national manufacturer with a fast-paced, data-driven marketing environment.