Growth Marketing Generalist — Remote & Ownership

directom; Pittsburgh (Allegheny County); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401(k)

PTO + holidays

Hybrid schedule

Job summary

Direct Online Marketing in Pittsburgh seeks a Growth Marketing Operator to own the inbound pipeline end-to-end. You will execute email, GEO, CRO, social, and web strategies, craft compelling copy to turn visitors into leads, and coordinate speaking engagements to boost visibility and pipeline quality.

You’ll write sales enablement content, support events and partnerships, and report on growth metrics. This is a hybrid role with travel and cross-team collaboration.

Qualifications

• 3–5+ years of marketing experience in a B2B services environment.
• Excellent, persuasive business writing skills for sales enablement content.
• Hands-on execution across email, GEO, CRO, social, and web; a generalist mindset.
• Familiar with Google Analytics, HubSpot, and Semrush.

Responsibilities

• Execute hands-on marketing across email, GEO, CRO, social, and web to generate inbound MQLs.
• Identify and secure speaking opportunities at conferences, panels, and podcasts to build visibility.
• Write and refine sales enablement collateral and content as needed.
• Maintain reporting on growth initiatives and support events and partnerships.

Skills

Marketing experience

Strong writing

Channel execution

Analytical mindset

Tools

Google Analytics

HubSpot

Semrush

Job description

Direct Online Marketing in Pittsburgh seeks a Growth Marketing Operator to own the inbound pipeline end-to-end. You will execute email, GEO, CRO, social, and web strategies, craft compelling copy to turn visitors into leads, and coordinate speaking engagements to boost visibility and pipeline quality.

You’ll write sales enablement content, support events and partnerships, and report on growth metrics. This is a hybrid role with travel and cross-team collaboration.