Growth Marketing Manager — SEO, Content & AI-Powered Ops

Namely; California (MO); On-site; USD 110,000 - 160,000; Full time

Job summary

Realm is seeking a Digital Growth Marketing Manager to own and scale the marketing engine across content, SEO, PR, and digital growth. This hands-on, analytical role blends creativity with operational excellence to drive homeowner and contractor acquisition.

You will lead content strategy, manage external agencies, advance organic search, build AI-enabled workflows, and measure impact, balancing strategy with execution in a fast-paced startup environment.

Qualifications

• 5–10+ years of experience in growth marketing, digital marketing, content marketing, or marketing operations.
• Experience in housing, residential construction, real estate, home services, proptech, or adjacent consumer industries.
• Strong understanding of SEO & AEO strategy, technical SEO fundamentals, and content-driven organic growth.
• Experience managing multiple external agencies and cross-functional vendors simultaneously.
• Demonstrated ability to build and execute integrated marketing campaigns.
• Excellent analytical skills with experience using Google Analytics, Google Search Console, Looker, or similar reporting platforms.
• Excellent written communication and storytelling ability.
• Experience managing content calendars and coordinating creative production.
• Ability to prioritize multiple initiatives in a fast-moving startup environment.
• Experience with generative AI platforms including ChatGPT, Claude, Gemini, Midjourney, Runway, Veo, Perplexity, and other emerging AI marketing tools.

Responsibilities

• Develop content strategies that educate homeowners while supporting acquisition and SEO goals.
• Plan and oversee production of articles, videos, social content, photography, email campaigns, webinars, and other marketing assets.
• Coordinate content collection from customers, contractors, advisors, and internal teams.
• Build repeatable processes for collecting testimonials, project photos, videos, case studies, and success stories.
• Maintain a consistent publishing cadence across multiple channels.
• Own Realm’s SEO strategy in partnership with external agencies.
• Analyze Google Search Console, GA4, AI search trends, and keyword opportunities to prioritize new content.
• Partner with Product and Engineering to improve technical SEO, indexing, structured data, Core Web Vitals, and site architecture.
• Continuously identify opportunities to increase rankings, traffic, engagement, and conversion.
• Monitor AI search visibility and develop strategies for emerging search platforms and large language models.
• Serve as the primary owner of multiple marketing agencies simultaneously.
• Set clear goals, deliverables, timelines, and success metrics.
• Hold agency partners accountable for quality, deadlines, and measurable performance.
• Coordinate work across SEO, PR, creative, social media, paid media, and content agencies to ensure initiatives remain aligned.
• Evaluate new vendors and determine where specialized expertise can accelerate growth.
• Develop stories that position Realm as an industry thought leader.
• Coordinate press releases, media outreach, and award submissions.
• Build relationships with journalists, editors, podcasts, newsletters, influencers, and industry publications.
• Track earned media performance, backlinks, domain authority, and brand mentions.
• Identify opportunities for executives to contribute thought leadership and commentary.
• Continuously evaluate and implement AI tools that improve marketing productivity and quality.
• Develop workflows that use AI for research, content ideation, editing, SEO optimization, creative production, reporting, and campaign management.
• Stay current on emerging AI capabilities and recommend where they can create competitive advantages.
• Help establish AI best practices across the marketing function.
• Analyze acquisition channels, attribution, organic traffic, conversion funnels, engagement metrics, and ROI.
• Identify trends quickly and recommend actions based on data.
• Run experiments to improve marketing performance.
• Present clear performance updates and recommendations to leadership.

Skills

Growth marketing

Digital marketing

Content marketing

Marketing operations

SEO

Agency management

Analytics

Tools

Google Analytics

Google Search Console

Looker

Job description

Realm is seeking a Digital Growth Marketing Manager to own and scale the marketing engine across content, SEO, PR, and digital growth. This hands-on, analytical role blends creativity with operational excellence to drive homeowner and contractor acquisition.

You will lead content strategy, manage external agencies, advance organic search, build AI-enabled workflows, and measure impact, balancing strategy with execution in a fast-paced startup environment.