Growth Marketing Lead — Performance & Lifecycle

SOLANA FOUNDATION; Woodland Park (NJ); On-site; USD 140,000 - 210,000; Full time

Job summary

Jito's consumer trading app, JTX, seeks a growth marketer to own performance metrics from acquisition to retention. You’ll manage lifecycle email, experimentation and measurement programs; work with data scientists on dashboards and attribution, and drive paid campaigns within crypto advertising policies.

This is a senior analytical role collaborating with marketing leadership and creative teams. Expect to own measurement systems, refine LTV:CAC models, and scale campaigns as ROI improves.

Qualifications

• 6–8+ years in growth, performance, or lifecycle marketing at a consumer product.
• Consumer fintech, brokerage or trading experience strongly preferred.
• Hands-on paid acquisition with budget ownership and channel optimization.
• Hands-on with an ESP/CRM like Customer.io, Braze, or Klaviyo.
• Strong analytics skills: product analytics (Amplitude, Mixpanel) and experimentation.
• Excellent attention to detail and process mindset; builds scalable systems.
• Comfortable building systems from scratch in a fast-moving startup.
• Clear written communication; explain data to non-analysts.

Responsibilities

• Own lifecycle and email programs end-to-end: onboarding, activation, reactivation, deliverability, compliance and reporting.
• Run a disciplined A/B testing program across email, landing pages, ads and onboarding with hypotheses and documentation.
• Build and maintain growth dashboards tracking acquisition to retention and trading volume; own attribution standards.
• Plan, launch, and optimize paid campaigns; manage budgets, CAC targets, and testing cadence.
• Own marketing systems and documentation: stack, vendor relations, and process documentation.
• Define and monitor the LTV:CAC framework and cohort-based LTV models; set gate thresholds for scaling channels.
• Run launch checks on campaigns for correct links, tracking, and compliance.
• Deliver weekly insights on what to scale or cut and feed learnings into creative briefs.

Skills

Growth marketing

Lifecycle marketing

Paid acquisition

ESP/CRM

Analytics

Experimentation

LTV/CAC

Campaign operations

Crypto advertising

Solana familiarity

Tools

Customer.io

Braze

Klaviyo

PostHog

Google Analytics

Amplitude

Mixpanel

Job description

Jito's consumer trading app, JTX, seeks a growth marketer to own performance metrics from acquisition to retention. You’ll manage lifecycle email, experimentation and measurement programs; work with data scientists on dashboards and attribution, and drive paid campaigns within crypto advertising policies.

This is a senior analytical role collaborating with marketing leadership and creative teams. Expect to own measurement systems, refine LTV:CAC models, and scale campaigns as ROI improves.