Growth Marketing Lead — Flexible, Multi-Brand Performance

Socket.dev; San Francisco (CA); On-site; USD 137,000 - 211,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Health, dental, and vision coverage

Mental health support and disability

Generous paid time off and holidays

Parental leave and family support

Employee equity and retirement match

Learning and development programs

Wellness and home office stipends

Access to Scribd products

Enterprise AI tools

Job summary

Scribd, Inc. is seeking a results-oriented growth marketing leader to own how people discover Scribd, Everand and Fable. You will oversee paid search, paid social, affiliate, SEO, and LLM visibility, guiding a team of channel experts to build a profitable acquisition engine across three brands.

Reporting to the Director of Growth, you’ll align strategy with product and brand marketers, optimize budgets, and drive measurable ROAS while collaborating with creative and analytics teams.

Qualifications

• 6+ years of experience running performance marketing channels, managing meaningful paid budgets in-house at a B2C company.
• 2+ years of direct people management experience.
• Strong understanding of best practices in digital marketing, particularly paid search, paid social, and affiliate. Working knowledge of SEO and LLM visibility.
• Strong command of marketing unit economics and financial concepts such as LTV/CAC, with a solid understanding of marketing attribution and incrementality. Experience with Media Mix Modeling (MMM) is a plus.

Responsibilities

• Own strategy across paid and organic discovery: paid search, paid social, affiliate, SEO, and how we show up in LLM-driven search, setting that strategy in alignment with product and brand marketers.
• Allocate budget across performance channels to drive growth.
• Manage and develop the team of channel owners, fostering a culture of learning and performance.
• Lead attribution and reporting across paid and organic channels, using data-driven insights to reallocate spend and optimize return on investment continuously.
• Partner with brand marketers on integrated campaigns, pairing brand storytelling with performance channels to drive awareness and acquisition together.
• Work with creative to produce assets that drive strong engagement and conversion.
• Test new and emerging channels beyond this core set, looking for market opportunities we haven't yet captured.

Skills

Performance marketing

Team management

Digital marketing

Marketing analytics

Marketing tech

AI in marketing

Tools

Ad management platforms

SEO monitoring tools

Attribution tooling

Job description

Scribd, Inc. is seeking a results-oriented growth marketing leader to own how people discover Scribd, Everand and Fable. You will oversee paid search, paid social, affiliate, SEO, and LLM visibility, guiding a team of channel experts to build a profitable acquisition engine across three brands.

Reporting to the Director of Growth, you’ll align strategy with product and brand marketers, optimize budgets, and drive measurable ROAS while collaborating with creative and analytics teams.