Senior Lifecycle Growth Marketer – Product Launch Lead

Scribd, Inc.; Sacramento (CA); Hybrid; USD 144,000 - 217,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Health, dental, vision coverage

Paid time off

Parental leave

Retirement matching

Learning and development programs

Wellness stipend

Home office stipend

Product access to Scribd suite

Job summary

Scribd, Inc. is hiring a senior Growth/Lifecycle marketer to own end-to-end campaigns for Everand and Fable, our audiobook and book-tracking products. You will set positioning, plan launches, and ship campaigns yourself, measuring impact across channels.

This role requires hands-on campaign execution, strong writing, and a founder mindset, with fluency in data-driven decision making and a passion for books and reading.

Qualifications

• 6+ years in growth, lifecycle, or product marketing in a subscription or consumer product business, with hands-on campaign execution.
• Own GTM strategy and ship the execution yourself.
• Hands-on experience building campaigns in a marketing automation platform (Iterable or similar).
• Strong writing skills with ability to own brand voice and turn it into copy that ships.
• Comfort self-serving in data: read a query or dashboard and use it to make decisions.

Responsibilities

• Own positioning and messaging for Everand and Fable across features, launches, and seasonal moments, tailored to each brand's audience and stage.
• Lead go-to-market for new features and product updates, from concept through launch and adoption.
• Build and ship campaigns across email, push, and in-app in Iterable, including audience segmentation and technical setup.
• Partner with the lifecycle team to align launch moments with the always-on program, and own member and brand communications.
• Partner with Product and Brand to shape the roadmap and keep messaging consistent with each brand's voice.
• Define the metrics, set targets, instrument tracking before launch, and report on impact.
• Test and iterate on messaging, timing, and targeting, and turn what works into a repeatable playbook.
• Contribute to growth across the funnel, partnering with Product and Brand.

Skills

Growth marketing

Lifecycle marketing

Campaign execution

GTM strategy

Iterable

Strong writing

Data-driven

Founder mindset

Tools

Iterable

Marketing automation

Job description

Scribd, Inc. is hiring a senior Growth/Lifecycle marketer to own end-to-end campaigns for Everand and Fable, our audiobook and book-tracking products. You will set positioning, plan launches, and ship campaigns yourself, measuring impact across channels.

This role requires hands-on campaign execution, strong writing, and a founder mindset, with fluency in data-driven decision making and a passion for books and reading.