Senior Paid Social Growth Lead

Scribd, Inc.; Washington (District of Columbia); On-site; USD 89,000 - 156,000; Full time

Benefits offered by this job

Scribd Flex

Health coverage

Paid time off

Equity

Mental health support

Job summary

Scribd, Inc. seeks a Senior Paid Social Manager to scale user acquisition for Everand and Fable by managing paid social campaigns across Meta, TikTok, Reddit, and other platforms. This role focuses on subscription-driven growth and efficient optimization.

You will build audience frameworks, run structured tests, and collaborate with Creative, Product, and Engineering while leveraging AI tools to accelerate experimentation and performance improvements.

Qualifications

• 6+ years of experience managing paid social campaigns, with at least 3 years focused on subscription or D2C products.
• Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC.
• Deep expertise in Meta Ads Manager, TikTok Ads, and Reddit Ads platforms, including structured testing across bidding, creative, and audience.
• Strong understanding of conversion optimization, audience targeting, and creative testing methodologies.
• Experience with attribution models and incrementality testing; able to pressure-test data and validate what actually drove performance before scaling.
• In‑depth understanding of automated bid strategies with experience optimizing toward CPA or ROAS goals.
• Comfortable using AI tools in your day‑to‑day workflow and curious about emerging tools.
• Excellent analytical skills with proficiency in data visualization tools.
• Track record of cross‑functional collaboration and stakeholder management.

Responsibilities

• Own and optimize paid social advertising budgets across Meta, TikTok, Reddit, and other social platforms for web and mobile app campaigns.
• Develop and execute paid social strategies aligned with our growth objectives and brand guidelines.
• Build and maintain sophisticated audience targeting frameworks, sustaining results through platform shifts and creative fatigue.
• Design and execute structured testing plans across bidding models, creative formats, and audience strategies; produce durable test plans and playbooks the team can reuse.
• Collaborate with Creative to develop high‑performing ad content, influencing briefs with performance data.
• Leverage AI tools to accelerate experimentation and creative iteration.
• Lead learning reviews and document test results so insights are actionable and built into future planning cycles.
• Partner with Product and Engineering to identify landing page friction points, propose A/B test hypotheses, and own a CRO testing roadmap across landing pages.
• Analyze funnel performance from ad click through to subscription activation, connecting paid media inputs to downstream conversion outcomes.
• Partner with data science to develop attribution models, incrementality tests, and LTV signaling pipelines.
• Own regular analytics and reporting; effectively communicate performance, wins, and challenges to stakeholders.

Skills

Paid social strategy

Audience targeting

A/B testing

Data analysis

Cross-functional collaboration

Attribution modeling

AI in marketing

Tools

Meta Ads Manager

TikTok Ads

Reddit Ads

Google Tag Manager

AI tools

Job description

Scribd, Inc. seeks a Senior Paid Social Manager to scale user acquisition for Everand and Fable by managing paid social campaigns across Meta, TikTok, Reddit, and other platforms. This role focuses on subscription-driven growth and efficient optimization.

You will build audience frameworks, run structured tests, and collaborate with Creative, Product, and Engineering while leveraging AI tools to accelerate experimentation and performance improvements.