Senior Paid Social Growth Manager

Scribd; Dallas (TX); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare Insurance

12 weeks Parental Leave

Disability Plans

401k Matching

Tuition Reimbursement

Wellness Stipend

Mental Health support

Scribd Subscription

Job summary

Scribd is seeking a Senior Paid Social Manager to drive user acquisition for Everand and Fable through Meta, TikTok, Reddit, and emerging platforms. You will own budgets, develop strategies, build audience frameworks, and collaborate with Creative to produce compelling ad content.

You will leverage AI tools to accelerate testing, design durable test plans, and lead CRO initiatives across landing pages while partnering with Product/Engineering on friction points.

Qualifications

• Experience managing paid social campaigns
• Experience with subscription or D2C products is a plus

Responsibilities

• Own and optimize paid social budgets across Meta, TikTok, Reddit and other platforms.
• Develop and execute paid social strategies aligned with growth objectives.
• Build and maintain audience targeting frameworks and test plans.
• Collaborate with Creative to produce high-performing ad content.
• Leverage AI tools for testing, concepting, and optimization.
• Lead CRO testing roadmap across landing pages.
• Analyze funnel performance from ad to signup and downstream outcomes.
• Partner with data science for attribution models and incrementality tests.
• Communicate performance and insights to stakeholders.

Skills

Paid social strategy

Audience targeting

A/B testing

CRO

Analytics

AI tooling

Cross-functional collab

LTV/CAC

Tools

Meta Ads Manager

TikTok Ads

Reddit Ads

Google Tag Manager

Data visualization tools

Job description

Scribd is seeking a Senior Paid Social Manager to drive user acquisition for Everand and Fable through Meta, TikTok, Reddit, and emerging platforms. You will own budgets, develop strategies, build audience frameworks, and collaborate with Creative to produce compelling ad content.

You will leverage AI tools to accelerate testing, design durable test plans, and lead CRO initiatives across landing pages while partnering with Product/Engineering on friction points.